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Job Details

2020-18696 -

Senior Product Marketing Manager

Location(s): San Francisco, California - Mountain View, California - San Diego, California
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Come join the QuickBooks Marketing Team as a Senior Product Marketing Manager for Desktop Payments, Point of Sale, and Payroll and be part of a team that serves 3 million customers.  You'll be responsible for charting the future product roadmap and driving messaging strategy of our desktop products within the Small Business Group.

What you'll bring

  • 8+ years brand management, channel marketing and/or marketing experience (tech or packaged goods). Fintech/payments/payroll experience a plus.
  • Customer obsessed and passionate about understanding customer needs, behaviors and attitudes to uncover the biggest customer problems to solve
  • Experience in creating a vision and strategy to deliver positive differentiation, high customer satisfaction and business growth
  • Demonstrated ability to effectively lead cross-functional teams.
  • Strong creative problem-solving and analytical skills.
  • Ability to manage and prioritize multiple projects simultaneously and lead a team to deliver strong results.

How you will lead

  • Apply creative problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions.
  • Lead research efforts to understand key customer segments and their personas.
  • Develop deep understanding of customer pain points and needs to impact product roadmap and to identify opportunities to produce breakthrough marketing.
  • Perform competitive analysis to understand the marketplace landscape and how we may continue to compete.
  • Drive current and future market and positioning opportunities, including new features, offerings, line up revisions, and business models. Triangulate multiple data sources to identify market opportunities the biggest customer problem spaces
  • Develop and own the targeting strategy, the value proposition, positioning and GTM of your products incl. sizing the opportunity and business case
  • Work closely with Product Management and Marketing teams to ensure close collaboration on product and marketing initiatives.
  • Work with Product Management to identify product needs and contribute to developing a product roadmap that addresses key product-market gaps.
  • Create the messaging strategy and positioning for QuickBooks Payments and Payroll line of desktop products, separately and together as a services portfolio. The output will be messaging strategy document leveraged through the organization.
  • Write well-articulated creative briefs and lead agencies and internal teams to drive creative and messaging briefs.
  • Make go-forward recommendations and present and share learning and recommendations across the organization.
  • Build strong relationships with internal cross-functional partners as well as outside agencies and partners.
  • Packaging updates for annual launches utilizing customer research and feedback (as it relates to QuickBooks accounting products and bundles).
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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