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Lead Generation Marketing Manager (Mailchimp)
Location(s): Atlanta, GeorgiaCompany Overview
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
We are seeking a Lead Generation Marketing Manager to join our growing Lifecycle Marketing and Operations team. In this role you will develop new customer acquisition programs and end-to-end prospect journeys across a variety of marketing channels inclusive of owned andindustry partner events.
We are looking for an energetic, insightful marketer who has an interest in both understanding audiences and designing tailored strategies and tactics to help convert these prospective audiences into Mailchimp customers.
About you
You are skilled at developing demand generation and lead nurturing programs that drive results, while also building a successful pipeline to support sales in ongoing business development efforts.
You seek to find the best solutions to capture web data and automate and push the boundaries of owned channel marketing (i.e., email, SMS, push notifications) with an in-depth understanding of the complexities that come with cross-channel B2B marketing.
You are looking for your next challenge - one in which you can put your expertise into practice and see from the very beginning to future iterations how your contributions helped drive meaningful growth for an amazing company and organization.
Qualifications
- You have 5+ years hands-on experience in Lead Generation and/or demand generation,developing winning data driven strategies.
- You are highly collaborative in your approach with partnering effectively with manydifferent internal and external stakeholders, including Web, Paid Media, and Salesteams.
- You possess some knowledge of best practices in B2B marketing automation, demandgeneration, and rules-based lead nurturing.
- You have experience with managing pipeline generation, lead scoring, and managingintegrated campaigns from concept to ROI analysis.
- You are relentlessly data driven; focus on funnel optimization and optimization of thesales and marketing process.
- You have a competitive spirit with a strong bias for action for constant rapid testing,learning and iterating and have proven examples of how you have used this to delivermeaningful results.
- You are a self-starter and thrive when building something new, including initiating andleading efforts, projects and programs.
- You are extremely organized, dependable and a stickler for the details.
- You are flexible and adaptive to change with the ability to multitask in a fast-pacedenvironment.
- You have prior software industry experience with B2B marketing; experience with SaaSbased marketing solutions a plus
Responsibilities
- Build a deep understanding of our prospective customers and the Mailchimp platform, soyou are able to craft compelling reasons for why they should choose us.
- Plan, execute and evaluate lead gen lifecycle marketing programs (in partnership withSales, Brand, SEO, and Web teams) to generate awareness and demand for Mailchimpproducts to increase lead generation and build the sales pipeline.
- Develop nurture campaigns across email, push, sms and in product communications toimplement a holistic, omni-channel nurture approach by audience type.
- Partner with Marketing Operations to plan and manage the end to end process ofmulti-channel campaigns, using the right technology and data to amplify the strategy
- Work with data analytics to improve the quality of the MQLs generated.
- Analyze and understand key market segments to develop compelling messaging andmarketing offers.
- Leverage positioning, messaging, buyer personas and other information to targetsegments and generate highly qualified leads.
- Rigorously manage, measure, and analyze all marketing campaigns and tactics drivingto conversion rate increases and funnel optimization.
- Analyze outcomes, provide insights and present results to facilitate sounddecision-making.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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