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Job Details
2022-37632 -

Senior Manager, Lifecycle Campaign Operations (Mailchimp)

Location(s): Atlanta, Georgia
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

People who work for themselves fuel our economy.  In the US, small businesses employ 60% of the workforce and create 80% of new jobs.  Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit’s Small Business and Self-Employed Group (SBSEG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions from Mailchimp and QuickBooks.  

Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.

We are seeking a Senior Manager, Lifecycle Campaign Operations (Build and Implementation) to join our growing Lifecycle Marketing and Operations team. In this role, you’ll be responsible for the delivery of cutting-edge marketing campaigns in a fast-paced environment with rapidly evolving marketing demands. You’ll create best practices and define processes for designing, building and governing E2E campaigns across all owned channels and events, and recognize the need to reassess and implement new processes, metrics, and standards as needs evolve and the team continues to grow.

Qualifications

  • You have 7+ years of experience in operations focusing on execution of marketing campaigns
  • You have 2+ years of experience as a people manager, ideally leading a campaign ops team in an agency or client-side environment
  • You have hands-on experience building campaigns and automation across multiple enterprise marketing automation platforms and CDP’s
  • You have specific experience with Eloqua. Segment experience is highly valuable
  • You are extremely organized and detail-oriented, highly analytical and data-driven with a results-focused mindset
  • You are comfortable initiating and leading efforts, projects and programs in ambiguous environments
  • You have expert knowledge of multi-channel best practices, deliverability and data protection laws
  • You have strong collaboration skills, confidence to challenge the status quo and influence cross-functional teams
  • You have familiarity with optimization and design collaboration tools (e.g. Litmus, Figma, etc…)
  • You have strong understanding of how to test, measure and evaluate the incremental impact of marketing efforts

Responsibilities

  • You will the lead subject-matter expert on our ESP (Eloqua) and CDP (Segment), fully understanding the broader platform capabilities and translating this into best practices for building campaigns
  • You will support the migration and delivery of an email and data transformation program. This will include migrating emails from existing platforms and managing concurrent email builds on two platforms during migration
  • You will work closely with Lifecycle Marketers, listening to their needs to understand what they are trying to achieve, recommending and delivering smart, measurable solutions to get the best results
  • You will be responsible for the E2E delivery of cross-channel campaigns, sharing your expertise to grow the knowledge and capabilities of team members, and coaching and mentoring to support the continual development of others
  • You will work closely with broader Lifecycle Operations team to ensure all campaigns and experiments are measurable across all channels and optimized for highest-impact
  • You will support the design of systems and processes to accelerate and optimize cross-functional operations, such as asset creation, naming conventions, tagging and tracking, reporting, etc…
  • You will leverage metrics, process excellence and technology to eliminate inefficiencies, increasing speed and accuracy of delivery across all marketing channels
  • You will manage access and governance of Mailchimp’s marketing automation tools, validate use cases for new users and ensure the right level of access and training
  • You will work closely with Analytics to evaluate marketing program effectiveness against key metrics and KPI’s, delivering recommendations for improvement to the Marketing teams
  • You will work closely with Lifecycle Solutions team to ensure the highest level of care and respect is always taken with customer data
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

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Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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