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Job Details
2022-35513 -

Senior Manager, Lifecycle Marketing (Mailchimp)

Location(s): Atlanta, Georgia; Brooklyn, New York
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.

Mailchimp’s Lifecycle Marketing team bridges art and science to create meaningful customer communications and experiences while driving impact towards the company’s KPIs.  We develop creative and innovative marketing strategies that communicate the value of Mailchimp’s marketing platform to customers across the globe. 

We are seeking a Senior Manager of Lifecycle Marketing, Early Life to join our growing Lifecycle Marketing and Operations team. This is a new role, responsible for developing deep knowledge of newly activated customers in their first 90 days with Mailchimp. You will design and create end-to-end journeys that are relevant, compelling, and customizable and guide new customers through their early onboarding experiences in accordance with their preferences and intent. You will partner closely with Sales, Operations and Product teams, and use a combination of models, data insights and customer signals to provide the right messages, guidance and reassurance needed for any combination of customer moments.

Qualifications

  • You have 6+ yrs experience in Lifecycle/Email marketing, with a preference for candidates that have worked on early lifecycle experiences
  • You have a proven ability utilizing key customer and behavioral data to drive compelling and relevant customer communications strategies that drive business impact
  • You have expertise in dynamic, triggered notifications, and multi-platform direct customer communications
  • You have a strong bias for action which includes constant testing, learning and iterating, and have proven examples of how you have used this to deliver meaningful results
  • You are customer obsessed and understand the need to put customers at the center of all programs and engage with them seamlessly across all touch points in real-time
  • You are a self-starter and thrive when building something new, showing a passion for leading projects and looking for ways to improve communication and collaboration
  • Technically savvy and intellectually curious about new marketing technologies and how they work to enable customer experiences
  • Strong teaming skills driven through the ability to communicate and collaborate effectively
  • You are extremely organized, dependable and a stickler for the details
  • You are flexible and adaptive to change with the ability to multitask in a fast-paced environment
  • Prior experience with B2B SaaS products, and specifically SaaS based marketing solutions, a plus

Responsibilities

  • You will build a deep understanding of both our customers and the Mailchimp platform, so you are able to craft powerful customer experiences for Mailchimp users in their first 90 days
  • You will work cross-functionally to create “wow” omni-channel, real-time personalized experiences using customer behavior
  • You will pptimize and improve the use of existing owned touchpoints and pilot new channels to increase the number of customers upgrading from free to paid plans
  • You will incorporate test & learn strategies into your initiatives by implementing measurement best practices and partnering with the Analytics team to measure lift on KPIs
  • You will partner with Marketing Operations to plan and manage the end to end process of multi-channel campaigns, using the right technology and data to amplify the strategy
  • You will collaborate with Product Marketing to ensure we’re communicating the right value prop, market context and product features for key segments and markets
  • You will partner with Sales and Customer teams to create connected customer journeys and offer high touch onboarding experiences to high-value users
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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