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Senior Manager of Content Marketing (Mailchimp)
Location(s): Atlanta, Georgia; Brooklyn, New YorkCompany Overview
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
We are looking for a marketing leader to champion our new thought leadership and content marketing practice. As a strategist with a marketing lens and a track record of producing great content, you’ll be responsible for creating, delivering, and merchandising thought leadership campaigns and projects to Mailchimp’s customers and prospects. You’ll work closely with internal teams across multiple functions to bring this new program to life. You’ll develop content catering to our audience of B2B marketers across a number of content types – social content, articles, whitepapers, and more – as you develop a strategic plan for a newly launched content program.
Qualifications
- Excellent written and verbal communications
- Deep experience and interest in B2B and product marketing content and communications
- Experience in content creation and production
- Experience managing budgets
- Experience building a robust content/media production workflow
- Experience managing a team, as well as vendor and contractor relationships
- Familiarity with search-engine optimization tools and Google Analytics
- Strong editing skills
- Loves to solve complex problems and streamline multilayered workflows
- Impeccably organized, detail-oriented and operations-minded
Responsibilities
- Develop Mailchimp’s thought leadership practice from the ground up with a focus on driving MQLs
- Own our thought leadership task force, an initiative that combines creative, content, and comms strategy to work toward a quick-moving content development stream
- Create the Mailchimp editorial calendar, defining content plans on a quarterly and annual basis
- Work with paid media to determine best fit content partner and creator relationships, leading this work stream from start to publishing
- Create content with an eye toward effective distribution strategies, particularly repurposing on social media channels
- Partner cross-functionally with marketing, sales, product, and leadership teams to develop content that can be used for demand generation, social media, PR, and other initiatives
- Design and implement content strategy to align with business goals and objectives
- Continually monitor our marketing thought leadership SOV with PR & comms, with an eye toward increased levels of web traffic and customer engagement
- Work with research and analytics to set benchmarks and KPIs, and create a reporting structure to merchandise at a regular cadence
- Perform research on current benchmark trends and audience preferences
- Stay up to date with current technologies and trends in B2B marketing, and determine best application for Mailchimp to participate
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is NY $174,976 - $236,732. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."

"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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