Skip to main content
Job Details
2022-36349 -

Senior Product Marketing Manager (Mailchimp)

Location(s): Remote
Apply Now Apply Later Join Talent Community

Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Company Overview:

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview:

Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.

Qualifications

  • You have 8+ yrs experience in mid-market, B2SMB or B2C product marketing in the Martech, SaaS, cloud or mobile technology industries
  • Proven ability to create go-to-market positioning and strategies and to create and position unique solutions for different customers
  • Proven track record of shaping product roadmaps and user experiences through deep consumer understanding, actionable insights and sound recommendations
  • You have experience in creating compelling messaging for different segments and personas
  • Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
  • You are an experienced marketer that understands how to use the full marketing toolkit
  • Technically savvy and intellectually curious about new technologies and how they work to enable new customer solutions
  • Avid learner who has experience learning new markets and industries and devising solutions and marketing strategies to reach those markets
  • Strong teaming skills and experience to bring together diverse views
  • Ability to communicate and collaborate effectively
  • Strong creative, problem solving, and strategic thinking abilities
  • Demonstrated ability to organize and prioritize work to drive results on-time and with high quality
  • Exceptional critical thinking, analytical, and quantitative skills
  • Proven experience leading and managing teams

Responsibilities

  • Build a deep understanding of our customers, the market, vertical markets and the competition across all the regions in which Mailchimp does business
  • Become proficient in our global customer segmentation, high-value target audience, use cases/scenarios, and buyer personas
  • Build positioning, targeting, pricing, and messaging for relevant segments and audiences
  • Define clear ideal customer profile/s based on compelling customer pain points, value propositions, competitive differentiation, and customer success stories
  • Maintain up-to-date the buyers’ journey and jobs-to-be-done, including where they get information, and the who, what, when and why behind the decisions they make
  • Lead the commercialization of mid-market product portfolio based on market, product and customer insights, and the size of growth opportunities for prospects and existing customers
  • Collaborate cross functional go-to-market teams across product, sales, strategy, customer success/support, monetization and marketing to drive alignment and advance GTM plans forward and drive business growth 
  • Partner with the broader Marketing organization to refine GTM plans and take them into execution, prioritizing efforts that drive the highest impact including but not limited to eBooks, webinars, educational tips & tricks, in-app messaging, guides, product videos, customer success stories, blog posts, infographics, etc. 
  • Deliver monthly business reviews that showcase opportunities and gaps from the prior month and recommended adjustments to ensure success the following months
  • Work with the product management team to uncover new markets and use cases, define new offers and influence roadmap decisions
  • Lead and develop a growing team of product marketing managers
  • Validate hypotheses through customer insights, data analysis, and testing
  • Monitor competitive activities, identifying gaps and opportunities
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Award-winning culture, best-in-class benefits

culture icon

Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

More about Intuit life play_arrow
benefits icon

Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

More about our benefits play_arrow
hiring process icon

Hiring process

From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.

More about our hiring process play_arrow
covid icon

Vaccination policy

We are requiring that employees who come onsite be vaccinated. Unless prohibited by applicable law, full vaccination against COVID-19 is a requirement for any position at Intuit that necessitates coming onsite and/or in-person business activity. Qualified applicants who would like to request an accommodation (exception) on the basis of a qualifying medical condition/disability or sincerely-held religious belief should contact TalentAcquisition@intuit.com.

Learn more about our return-to-work plan play_arrow
Fortune 100 Best Companies to Work For

Our culture and entrepreneurial spirit have earned us a spot on “Best Companies to Work For” lists year after year. Join us in our mission to power prosperity around the world.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Related Content

  1. Two marketing people working on white-board

    Marketing & Communications at Intuit

    Build marketing and communications programs that inspire, engage, and empower millions of customers.

    Learn More
  2. Customer at counter

    Corporate Responsibility at Intuit

    We're dedicated to making a positive impact for our team, our environment, and our community.

    Read More