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CRO Lead
Location(s): London, United KingdomJoin our mission
Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.
Overview
Join the Intuit UK Performance Marketing Team and make a HUGE impact on how we acquire customers online. Reporting directly into the Head of Performance Marketing, you will lead the quickbooks.co.uk website strategy & CRO roadmap to deliver world-class E2E experiences that will delight self-employed individuals, small businesses and accountants with the ultimate goal of increasing conversion rates.
We’re looking for a strategic thinker that is commercially driven and obsessed with finding innovative ways of acquiring new customers. We want world class talent and someone who is not afraid to develop bold strategies to take what we do to the next level.
With over 3.6M subscribers, QuickBooks is already the world’s leading cloud accounting solution and the UK is the largest & fastest growing region outside of the US. Join us and you’ll collaborate in a quick-thinking, fast-acting, ever-changing environment. You will have the opportunity to implement your ideas, grow your area of the business and in the process, deliver the best work of your life. It’s work that has real purpose, empowering those who dare to dream – UK small businesses.
What you'll bring
Experience of working within a large eCommerce business is a must for this role, preferably in both B2C and B2B. If coming from a digital agency, you must have worked with large eCommerce clients in a pure CRO role. As a Conversion Optimisation Manager, you must have proven experience of creating successful CRO campaigns that show an increase in conversion rate, revenue and other key metrics. You must also have expertise as a hypothesis-based tester with A/B and MVT (multi-variant testing) optimisation experience and have used some of the CRO tools mentioned above. You will have knowledge of HTML/CSS/JS to understand how sites are developed and built but you do not need to be a web developer as this is not the remit of the role. You will also have excellent knowledge of UX principles.
How you will lead
- The role will be 50% hands on with 50% strategy focus
- Manage end to end optimisation testing process covering the entire lifecycle
- Manage every aspect of the website which will include new web and feature builds
- Conduct qualitative and quantitative analysis
- Plan and own the ongoing test roadmap to optimise onsite user journeys
- Use A/B and MVT testing
- Close collaboration with creative/content teams, paid media teams and web developers to project manage all testing and change on the web platform
- Use of CRO tools and platforms such as VWO, Optimizely, Google Optimise, Convert.com etc
- Deep levels of analysis using Google Analytics, Adobe Analytics and other platforms
- Be able to present and influence at all levels of the organisation
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"At Intuit, I have everything I need to be a great data scientist, from rich datasets to inspiring colleagues."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
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Our culture and entrepreneurial spirit have earned us a spot on “Best Companies to Work For” lists year after year. Join us in our mission to power prosperity around the world.
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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