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Job Details
2022-32256 -

Marketing Team Lead

Location(s): London, United Kingdom
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is seeking an experienced dynamic, results-oriented, and collaborative marketing leader to join QuickBooks UK. The successful candidate will be experienced in leading teams, and will lead the Accountant Marketing team to acquire new firms, drive end user growth (B2B2B) and support customer retention. Becoming the accountant audience champion, you will work to create and deliver amazing end-to-end experiences throughout the accountant funnel in partnership with Sales, Product and Operations.

You will be well-versed in B2B marketing, with excellent knowledge in building marketing strategies and comms planning, lead generation and nurture, pipeline development and account-based marketing. You will understand today’s digitally-led omnichannel marketing mix and know how to use marketing automation and content tools to effectively target, qualify, nurture, convert and engage B2B accounts.

Qualifications

  • Experienced team leader, passionate about coaching and building and developing high performing teams to help them achieve personal and business goals
  • Experience in Enterprise marketing (large accounts), with a strong understanding of CRM (esp. Salesforce), ABM and marketing automation tools such as Eloqua, Pardot, Hubspot, Marketo
  • Broad knowledge of various aspects of marketing including go-to-market strategy, content management, performance, lifecycle and account-based-marketing 
  • Proven track record of building strong relationships, working closely with sales teams and liaising with multiple stakeholders- thrives in matrix environments 
  • Results-orientated mindset and willingness to ‘get your hands dirty’ to support the team 
  • Excellent communication skills and ‘T-shaped leadership’ to drive collaboration and inspiration across the business 

Responsibilities

  • Team up with UK Accountant Commercial and Sales leaders to build and develop the 1-3+ year Go to Market Accountant Strategy, which is grounded in customer insight and delivers against our business sales, revenue and retention goals
  • Lead the Accountant Marketing team to build a robust marketing strategy and plan that builds firm awareness & consideration in market, generates leads & opportunities and provides delightful experiences for both new & existing customers  
  • Own the value proposition, messaging, communications and campaign plan for the accountant channel, ensuring it aligns with the business strategy, reinforces the brand positioning and is delivered effectively to targeted audiences 
  • Coach and inspire a high performing marketing team, supporting team members with personal development and career goals 
  • Define, measure and improve the marketing funnel, establishing and monitoring marketing KPIs for the Accountant audience 
  • Support the team to develop effective demand generation loops for acquiring leads and new customers, as well as developing successful account-based marketing programmes to grow the existing customer base 
  • Collaborate day-to-day with sales, sales leadership and sales operations to maximise effectiveness Partner with global and local sales operations and martech teams to establish effective workflows and reporting between marketing and sales throughout the lifecycle 
  • Build strong partnerships with Sales, Brand, Events, Performance Marketing, Marketing Operations, PR & Comms and Analytics to ensure that we are creating excellent integrated experiences 
  • Work closely with Product Marketing to proactively recommend how upcoming feature releases can be incorporated into accountant audience plans
  • Own the accountant marketing budget and build strong relationships with creative agencies and industry partners, allocating budget effectively and developing best-in-class marketing initiatives Keep up to date with market developments and competitor strategies
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Gleb Intuit employee
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Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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