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Job Details

2020-15780 -

Senior Go-To-Market Marketing Manager

Location(s): London, United Kingdom
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

We have an exciting opportunity to make real impact in the lives of Small Businesses in the UK. Your remit will be to manage the unified messaging strategy and go-to-market approach for QuickBooks. You will define key target segments and benefit-led messaging, optimal channel plans to reach target customers and manage website performance to optimize conversion. With a focus on gaining deep customer insights, you will work to deliver amazing end-to-end experiences throughout the small business funnel, in partnership with Brand, Performance Marketing, Product Marketing and TeleSales. We are looking for a talented marketing leader to take on this core role and deliver transformational growth.

What you'll bring

  • Experience of T-shaped leadership and strong collaboration with teams to achieve joint business goals
  • 8+ years marketing experience, including exposure to SaaS or B2B technology role 
  • Proven ability to lead data-driven, integrated, multi-channel campaigns, working within fixed budgets
  • Track record of success in digital marketing; experienced with user funnels, testing and analytics
  • Excellent strategic thinking and creative problem solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans
  • Experienced in turning value proposition and messaging frameworks into customer facing winning campaigns
  • Customer focused; holds self accountable for identifying and leveraging big customer insights to drive growth
  • Positive, can-do attitude with exceptional written and verbal communication skills
  • Strong commercial acumen, linking campaign performance to tangible commercial results and ROI

 

 

 

How you will lead

  • Develop a unified benefit-led messaging strategy across all product lines in collaboration with product Marketing and Brand leads to deliver key business objectives driven by deep customer insights.
  • Identify targeting opportunities based on customer & market insights and develop hyper-targeted cross-channel campaigns to reach new customers.
  • Review and optimize website and channel performance in partnership with Analytics and Web teams to drive increase page performance and site conversion rate.
  • Become the Small Business champion; building deep empathy by exploring customer/market data and audience motivations to drive the value proposition, promotions and messaging
  • Work closely with Product Marketing to proactively recommend how upcoming feature releases can be incorporated into acquisition plans.
  • Ongoing analysis of market landscape and competitor activity to recommend innovative, hypothesis-driven approaches to attract and win new customers
  • Establish and execute a rapid testing approach to messaging and channel optimisation to drive commercial results.
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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