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Job Details

2020-18690 -

Senior Brand Strategy Manager

Location(s): London, United Kingdom
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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.

Overview

Come join us as the UK Senior Brand Strategy Manager on the QuickBooks Global Brand Marketing team. You will be responsible for developing the UK brand strategy, building out UK specific brand campaigns and measuring the performance of the brand overall. You will partner with local and global cross-functional teams to build locally relevant and actionable plans and track progress on an on-going basis.

You will report to our Brand Strategy & Performance Leader, working closely with talented counterparts embedded in local marketing teams around the world.

To succeed in this role, you will have a rare mix of expertise in brand strategy and campaign development, media, and analytics, in addition to experience working on cross-functional and global teams. Your commitment to delivering for our customers and supporting business priorities will help drive business for our marketing partners in the UK and abroad.

What you'll bring

  • 5+ years’ experience in consulting, brand analysis and strategy development, and/or brand performance work; with heavy emphasis on cross-functional collaboration and execution
  • Effective problem-solving, analytical, communication and interpersonal skills
  • Proven experience and passion to facilitate relationships (global & local marketing teams) to drive business results and be a strong collaborator with a willingness to take risks
  • Demonstrated track record where candidate has operated independently and efficiently to manage multiple priorities and projects simultaneously
  • Capable of delivering clear and concise written/verbal communications to all levels of the organization, managing expectations of key business stakeholders and understanding the key elements that make QuickBooks brand and media strategies consistent and effective across the globe
  • Maintain effective and collaborative relationships with a wide array of cross-functional partners including global marketing leaders, creative & content teams, agency partners, analytics, and product marketing
  • Be a proponent of positive change and demonstrate the adaptability to deal with change and uncertainty in your day-to-day responsibilities

How you will lead

Develop UK Brand Campaigns & Implement Brand Strategy with Local Insights

  • Collaborate with Global Brand Strategy Lead on building & implementing the global brand strategic framework to drive brand development in the UK
  • Lead and deliver yearly UK brand campaign by managing agency relationships, developing creative briefs, building out creative concepts and taking those concepts to market
  • Provide local marketing teams with the strategic frameworks and guardrails to guide & support the creation of relevant, localized campaigns, plans and tactics that align to our global brand strategy
  • Support local marketing team in defining “who” we are trying to reach, “how” we plan on reaching them and “when” the right time is
  • Work closely with product marketing and integrated communications teams to inform the development of the right brand campaign creative assets for different audiences and platforms
  • Much of the above work will also extend into our French market 

Lead Brand Performance Management

  • Track UK campaign & media performance by partnering with local cross-functional teams to identify, understand, and embed the underlying drivers of performance into our brand planning
  • Track & analyze brand performance trends of QuickBooks and key competitors locally
  • Provide clear and relevant performance insights to our senior stakeholders; as well as meaningful conclusions from brand, media, and business metrics to help inform our strategies, plans, and tactics on an on-going basis

Share & Reapply Best Practices across Markets

  • Share real-time insights across markets & local teams to inform brand communications, business innovation, and in-market activation initiatives
  • Share & reapply top-of-funnel and bottom-of-funnel best practices across markets
  • Influence key stakeholders within our Global Marketing organization and our local Marketing teams to develop plans rooted on customer-back, data-driven insights with a continuous focus on a “test, refine, and deploy” mentality
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