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Senior Demand Generation Manager
Location(s): London, United KingdomCompany Overview
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Join the Intuit QuickBooks UK Marketing Team for an exciting opportunity as our Senior Demand Generation Manager a critical role in driving both Accountant and Small Business performance in the UK. You will be responsible for leading development, execution & reporting of our integrated paid media demand generation program, supporting Marketing & Sales in hitting Intuit QuickBooks UK performance goals.
Reporting directly into the Head of Performance Marketing & Media, you will work closely with our Digital Media & Commercial leads, ensuring we have access to industry leading demand generation partners and solutions. Acting as a key marketing & commercial link between our sales, audience & customer teams. With key deliverables being focused around setting up, delivering, forecasting & reporting across the paid media elements of our broad lead generation campaigns. Supporting our marketing efforts on content across sign ups, events, webinars, case studies, white papers etc.
We’re looking for a strategic thinker that is commercially driven and obsessed with finding innovative ways of acquiring new customers, both directly and through strong nurture campaigns.
This role offers a great opportunity for either an experienced agency expert, making their first move into client-side role, or someone with client-based experience looking to make their next move into an exciting, fast moving technology brand.
With over 5.9m subscribers, Intuit QuickBooks is already the world’s leading cloud accounting solution, and the UK has been the largest & fastest growing region outside of the US. Join us and you’ll collaborate in a quick-thinking, fast-acting, ever-changing environment. You will have the opportunity to really implement your ideas and grow your area of the business as a result. It’s work that has real purpose, empowering those who dare to dream.
Qualifications
- At least 4+ years of experience in leading demand generation initiatives
- Ability to work closely with the broader Performance Marketing & Website teams to ensure demand generation best practices and data driven website touchpoints for lead generation are installed
- Ability to design, own and report on a robust media testing plan across demand generation, with the goal of clearly showing impact of campaigns on business performance
- Proven communication and Influencing skills - working closely with creative and content teams to ensure teams are aware of content requirements
- Track record of working in cross functional partnerships
- Experience of sourcing, implementing and maximizing B2B martech such as: Salesforce, Eloqua etc
- Experience planning integrated funnel demand generation campaigns through: Brand, Display, Video, Content, Whitepapers, Case Studies, Webinars, Events, Research, High Quality Leads, Appointment Setting, Demo, Trial and Sales Enablement
- Prior experience working in the B2B sector. Experience working with UK Accountants desired
Responsibilities
- Defining and setting up the UK’s paid media demand generation strategy, technology requirements and media partnerships
- Ownership of media budgeting, performance forecasting & reporting
- Analysis on digital demand generation campaign performance across all digital channels and providing consultative strategic and tactical growth optimization to deliver on pipeline targets
- Manage third party (including who to work with) agency relationships in supporting demand generation delivery
- Advise go to market teams on best performing creative, formats and journeys to help ensure we are developing best in class lead and nurture campaigns
- Define tactics to deliver leads for various different campaign types, including product sign ups, webinars, events, whitepapers, gated content, case studies etc
- Overseeing media measurement/dashboards and insights across key audiences: Accountants, Mid-Market and Large SMBs
- Assessing the quality of leads and ensuring they are classified correct and that payment models adjust for defined quality metrics
- Setting the right requirements for partners when defining a lead, such as phone number, desire to be contacted etc
- Leveraging audience insights: by persona, title, segment, region and channel to drive cost per; lead/mql/sql/customer efficiencies
- Commercial experience and clear results from Account Based Marketing
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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