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Job Details
2022-32641 -

Senior Performance Marketing Analyst – QuickBooks UK Analytics

Location(s): London, United Kingdom
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is a global fintech company headquartered in Silicon Valley, California. We’re the proud makers of QuickBooks, the world-leading cloud accounting tool for small businesses. Our passionate and high-performing team is dedicated to powering prosperity to over 4 million small businesses around the globe. Intuit is also consistently voted as a great place to work globally, and in the UK we are were recently voted the #4 Best Place to Work in our category.

We're now looking for a Senior Performance Marketing Analyst, focused on marketing campaign performance and insights. This person will be a critical partner to the Marketing team in optimising campaigns to attract and retain the right customers for our QuickBooks Online portfolio. 

This is a great opportunity to become part of a diverse, collaborative team with expertise in AI/ML, product analytics, web analytics and sales analytics.

Why this role

You will love this role if:

  • You want a high impact opportunity: Being a global business with a strong presence in the UK, Intuit has a large marketing budget across diverse channels. Your ideas and insights will enable the Marketing Team to spend budget effectively, identify new growth opportunities, and improve our return on investment.
  • You love working with a variety of tools and data: We have a vast amount of first party and third party data (Adobe/Google Analytics, Amplitude,...), as well as analytical tools of the future (Tableau, Qlik Sense, Databricks, AWS stack,...). Bring your curiosity, bright ideas and data savviness and we’ll provide the rest.
  • You want to push the boundaries: We put data at the heart of our UK Strategy. We want to accelerate our growth with advanced analytics and an AI-driven platform and we want you to lead this effort in the marketing arena.
  • You want to be surrounded with kind, talented and world-class analysts: Our UK Analytics team is 12 people strong and growing. Each has their own expertise in all analytical areas (digital, product, sales, AI/ML, visualisation, etc) as well as technical skills (SQL, Python, Tableau, ML Ops, etc). We partner frequently with our global colleagues. Collaborativeness is in our nature and we are just a fun bunch to be around.
  • You are self-driven and looking for a supportive environment to grow: At Intuit we believe that you take control of your own career and development, and we will create the environment to best support you to reach your goals.

Qualifications

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we'd encourage you to apply if you feel you're close to the brief but not an exact match.

  • Hands-on experience with in-depth marketing analysis, mix media modelling, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance
  • Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns) and their levers, both online or offline, and the ad tech ecosystem
  • Strong stakeholder management, partnership and influence

Nice to have:

  • Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution)
  • Experience with media planning, programmatic buying, measurement, audiences
  • Experience with forecasting
  • Experience building and automating management level dashboards in Tableau / QlikSense
  • Ability to connect multiple data sources and unearth patterns of meaningful insights
  • Proactiveness, self-starter, highly motivated and self-driven
  •  

Responsibilities

The primary focus of this role is analysing marketing campaigns & performance to maximise return on ad spend for the business. Your responsibilities will include:

  • Bring digital media channel data together to deliver a holistic view of media performance at a regular cadence
  • Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media
  • Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive a variety of KPI’s
  • Report on marketing KPI’s and help the Marketing Team understand performance by campaign and audience type
  • Explore digital attribution models and implement to give accurate data driven attribution to our digital channels
  • Build dashboards to help the business understand cross-channel online campaign effectiveness and recommend course of actions for both future and in-life improvements
  • Assist the Marketing Team with competitive research and analysing benchmarking data
  • Recommend website and campaign optimisation
  • Assist in the delivery of integrating media channel data into our internal databases
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Morag Intuit employee
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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