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Job Details

2020-15892 -

Director Marketing Consumer Group

Location(s): Mississauga, Canada
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Intuit’s Canada Consumer Group team is looking for a Marketing Director to serve as Head of Marketing for Consumer Group and to lead and empower our marketing team. Our Consumer Group is focused on delivering Financial Freedom for All Consumers leveraging our financial line of products including TurboTax, TurboTax Live, and Mint. The Head of Marketing will lead marketing strategy and planning across all products and channels as well as partner with the leadership team on business strategy, customer insights, product concepting and execution, and working across all functions to deliver amazing products for 5+ million consumers.

Reporting directly to the General Manager of Canada Consumer Group this role is one of five members of the Canada Consumer Group Senior Leadership Team and oversees strategic planning, product delivery, and P&L responsibility.

You thrive in leading and mentoring a team of talented marketers. Partnering with the Canada Consumer Group Leadership team to grow employees’ careers, delight customers, and exceed business goals. Leading the charge to celebrate our wins and savor the learnings, regardless of the outcome.

What you'll bring

  • Proven success in marketing, advertising or business development leadership.
  • Proven capability in marketing strategy conception, development and execution.
  • Proven track record driving business growth.
  • Proven ability to hire and grow world-class marketing professionals
  • High energy level, with a bias for action and accountability.
  • High degree of self-starting initiative and organization.
  • Proven ability to engage, energize and enable large, cross-functional teams.
  • Proven ability to use customer-centric, data-driven insights to drive decisions that lead to superior customer experience.
  • Strong skills in communication (written, verbal, and visual), influence and persuasion
  • Proficiency in written and spoken English (French is a plus)

How you will lead

  • As a business leader,
    • Collaborate effectively with other functions in the organization - Design, Product Management, Product Development, Customer Success and Sales - to contribute to and leverage marketing strategies, go-to-market programmes, and campaigns
    • Be the accountable marketing leader responsible for planning, developing, implementing and monitoring the overall business marketing strategy inclusive of market research, pricing, product marketing, marketing communications, advertising and public relations.
    • Understand and balance customer, business and shareholders needs and cross-functional partnership, collaboration and decision making.
  • As a people leader,
    • Foster a growth mindset environment as you manage and mentor your team of 20 marketers to grow their careers and increase go-to-market and customer-back thinking and rigor
    • Inspire employees through clearly communicating alignment of the marketing team with the business and marketing strategy to deliver massive business growth
    • Contribute to the creative culture of the marketing team through fostering a highly collaborative/creative environment through facilitative leadership, mentoring/coaching marketers through a balance of inquiry and advocacy, and providing feedback on creative briefs, presentations, and more to help the team grow
    • Be a driver for hiring best in class awesome talent and continually setting the foundation for a collaborative and passionate team!
  • As a marketing leader,
    • Lead Marketing Team to envision strong marketing strategies and innovation that create a step change in Consumer Group’s TurboTax, TurboTax Live, and Mint growth and realize our significant market opportunity.
    • Develop powerful go-to-market programmes and campaigns supported by proactive management, clear accountability and on-going measurement against goals.
    • Collaborate with and manage world class creative and media agency partners to deliver breakthrough advertising campaigns with proven efficiency and effectiveness.
    • Work closely with other global Intuit teams, ensuring world class marketing end to end, across all marketing competencies.
    • Represent Intuit’s marketing culture and customer driven methods inside and outside of Intuit.
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Alexandria Intuit employee
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Emily Intuit employee
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Troy at work
Troy Intuit employee
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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