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Job Details

2020-15748 -

Head of Performance Marketing

Location(s): Mississauga, Canada
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

We are looking for a Group Marketing Manager of Small Business Digital Acquisition to oversee our acquisition marketing efforts for QuickBooks, the worlds #1 online accounting software with over 1.8M global subscribers. Reporting to the Director of Marketing, this position will lead a growing team of marketers and own our acquisition growth targets for the entire QuickBooks Canada business. The position will have broad visibility across the business as well as the global Intuit Marketing Community – and will collaborate daily with peers in Marketing, Sales, Product Management, Finance, and Analytics.

This position will be based in Mississauga, Ontario but you will work cross functionally with partners located across many of our global sites, including the US, UK, Australia, India, France, Brazil and more.

What you'll bring

  • Bachelor’s degree in Business/Marketing required, with MBA or equivalent preferred
  • Experience in digital/mobile acquisition marketing in a B2B or B2C environment. Preference for candidates currently in the fintech, financial services, or SaaS industries
  • 10+ years overall experience in marketing with 5+ years digital acquisition marketing experience
  • Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer management
  • Ability to define strategies based on business goals & customer insights, lead with a hypothesis and translate them into actionable tests & implementation plans
  • Passion for delighting customers & using customer insights to improve end-to-end experiences
  • Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
  • Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance

How you will lead

Leading a team of eight digital marketing professionals (with opportunity for team growth) – this individual will be accountable for managing the end-to-end digital acquisition efforts for all QuickBooks Small Business & Accountant Customers within the Canadian market (inclusive of QuickBooks Online, QuickBooks Desktop & Enterprise, the QuickBooks Self-Employed App, QuickBooks for Accountants, as well as our ProFile Product suite of products). 

 

The successful candidate will:

  • Manage all Display, Search (PPC), SEO, Mobile and Social acquisition channels
  • Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
  • Effectively partner with a broad array of cross-functional teams and the US-based central marketing team to drive target growth
  • Own the overall strategy for bringing customers into the QuickBooks and ProFile franchise
  • Responsible for driving demand/lead generation
  • Optimize of all site and product line-up SKUs, plus customer conversion efforts
  • Have a deep understanding of data to drive strategic direction
  • Demonstrate aptitude to prioritize opportunities based on sweat: equity (financial return)
  • Have the ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives, resulting in world-class annual employee survey scores
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Alexandria Intuit employee
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Jake Intuit employee
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Carl at work
Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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