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Job Details

2019-13188 -

Marketing Director - Canada

Location(s): Mississauga, Canada
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Intuit believes in the power of the individual. The power to do more. To make more. To be more.

We believe in the people who do things – the hat jugglers, the to-do list junkies, the masters of getting it done faster, better and more efficiently than ever before. Whether that's balancing the household budget, running a business or paying taxes.

We believe in these people because we are these people. We thrive on action – and results. And by making things simpler, we all get more out of doing what we love.

We're innovators and we’ve been at it for more than three decades. We don't stand still.

As the world evolves, so do we – inventing new solutions to solve important problems, perfecting those solutions and delighting our customers. In short: Improving people's financial lives so profoundly they can't imagine going back to the old way.

We started small in 1983 with Quicken personal finance software, simplifying a common household dilemma: balancing the family checkbook. To date, we've improved the lives of more than 50 million people, and our annual revenue exceeds $6 billion. We're publicly traded with the symbol INTU on the Nasdaq Stock Market. We are regularly recognized as one of the best places to work in locations around the world.

Our Products

In the US our flagship products – QuickBooks, TurboTax and Mint – define our commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees.

But we're much more than that. Today, our expanding portfolio serves customersin Canada, the United Kingdom, Australia, France, Brazil, Mexico and India, making it easier for small business owners and accountants to manage their finances, offering localized, online versions of QuickBooks Online.

Our Future

As the way we live and work evolves, we adapt our strategy to meet and lead these changes. No matter where you find us – and whether you use our products on your PC, mobile phone or tablet – we remain committed to creating new and easier ways for consumers and businesses to tackle life's financial chores, giving them more time to live their lives and run their businesses. As our business and product lines grow beyond accounting and into new areas, we will build on our heritage of innovation.

What you'll bring

  • Proven success in marketing, advertising or business development leadership. 

  • Proven capability in marketing strategy conception, development and execution. 

  • Proven track record driving business growth. 

  • Proven ability to use customer-centric, data-driven insights to drive decisions that lead to superior customer experience. 

  • Ability to design, develop and deploy market leading value propositions and end-to-end customer experiences. 

  • Strong facilitation and influencing skills necessary to drive and lead cross- functional initiatives. 

  • Effective in a highly matrixed, distributed and fast-moving environment. 

  • Excellent written and verbal communication and presentation skills. 

  • Ability to develop and deliver clear, concise communication of complex issues to employees and executives. 

  • Demonstrated track record of success in hiring, managing and developing world class talent. 

  • High energy level, with a bias for action and accountability. 

  • High degree of self-starting initiative and organization. 

  • Proven ability to engage, energize and enable large, cross-functional teams. 


How you will lead

The Marketing Director for Canada is a key member of the Canadian Leadership Team and is responsible for all marketing and communications activity. This individual will be responsible for hundreds of thousands of small business customers, a marketing budget of tens of millions, and a team of 40 people.

 

 

Marketing Strategy and Planning

  • Own and execute Canada’s marketing strategy and planning across all products and channels. 

  • Envision strong marketing strategies that step change QuickBooks’ growth and realise our significant market opportunity. 

  • Develop powerful go-to-market programmes and campaigns supported by proactive management, clear accountability and on-going measurement against goals. 

  • Collaborate with and manage world class creative and media agency partners to deliver breakthrough advertising campaigns with proven efficiency and effectiveness. 

  • Leverage QuickBooks US and international best practices and assets to maximise Canadian marketing impact. 


 

Leadership and Talent Management

  • Attract and inspire world class marketing talent. 

  • Align the marketing organization with the business and marketing strategy and 
ensure the capacity to deliver sustainable business growth. 

  • Lead and manage the growing team of 36 marketing executives. 

  • Nurture a performance culture that enables all marketing employees to do the best work of their lives.
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Morag Intuit employee
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
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Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
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Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Carl at work
Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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