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Job Details
2021-26242 -

Senior Marketing Manager

Location(s): Mississauga, Canada
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Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Overview

The Digital Acquisition team develops and manages QuickBooks’ digital advertising campaigns across paid and organic search, social and programmatic display, and affiliates/partners. We are looking for a Sr. Marketing Manager - Acquisition to accelerate our Display and Social campaigns to continue the generation of QuickBooks adoption. Reporting to the Head of Performance Marketing, this position will work within the marketing group to drive stronger customer engagement across our paid ads and website to help fuel growth for the QuickBooks Canada business.

This position will be based in Toronto/ Mississauga, but you will work cross functionally with partners located across many of our global sites, including the US, UK, Australia, India, France, Brazil and more.

What you'll bring

  • Bachelor’s degree in Business/Marketing/Stats or equivalent work experience required
  • Minimum 7+ years of digital marketing experience with emphasis on digital campaign management focusing on leveraging data to drive business results (hands-on experience preferred)
  • Deep understanding of programmatic management (preference for GMP), Campaign Manager (DoubleClick), Facebook and other social certifications in fundamental Advertising.
  • Knowledge of GA4/GA360 and/or Adobe Analytics, CDP, DMP’s and CMS a benefit
  • Experience managing multimillion-dollar budgets
  • Agency and in-house experience a plus

How you will lead

The Senior Marketing Manager - Acquisition will lead an exciting initiative, defining and owning the strategy and delivery of a set of high-priority initiatives. This individual will be accountable for driving marketing ROI for all QuickBooks and Profile products within the Canadian market. The position's objective is to leverage top of funnel channels to drive competitive advantage for the business, optimize conversions, improve CPA and drive positive ROI through the Paid Channel. It will require an analytical mindset including the ability to monitor performance and optimize campaigns accordingly in real time.

Managing an in-house team, this individual will have the ability to build a testing strategy and develop new and innovative paths to conversion, including the use of traditional creative adjustments along with the use of technology by way of programmatic and machine learning implementation. 

The successful candidate’s responsibilities will include:

  • Developing performance media strategies that will achieve our one and three-year plans
  • Responsible for allocating, investing and optimizing a significant media budget across all display and social channels to meet performance and brand building goals, forecasting performance and establishing stretch goals
  • Coordinating with your Brand Media, Search, Web, and CRM counterparts to deliver cohesive experiences across channels and throughout the consumer’s decision journey
  • Manage and report on campaign performance ended to end including creative roll outs.
  • Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels
  • Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across KPI’s, attribution, automation and optimization
  • Strong analytical approach to acquisition funnel metrics, measurement and campaign performance
  • Managing 3rd party relationships and vendor management.
  • Ability to move fast in developing hypotheses, running testing/pilots and, applying learnings while keeping all stakeholders informed along the way
  • Passion for the industry and a finger on the pulse of emerging technologies, tactics, and media properties.
  • Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
  • Data forward thinker with an understanding for how consumer mindsets translate into data patterns and signals
  • Ability to look at the big picture, understanding the interdependence of factors internally and externally
  • Great storyteller. Ability to distill complex digital media and technical strategies into crisp, executive friendly communications
  • Proven experience running performance marketing campaigns through digital, and driving performance through optimized customer experiences
  • Comfort making decisions based off imperfect or incomplete data
  • Developing high-performing internal talent via mentoring and recruitment. 
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Jake Intuit employee
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

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Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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