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Job Details
2022-29351 -

CRM Senior Database Marketing Lead

Location(s): Mountain View, California; San Diego, California
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit’s Consumer Group’s CRM/Direct Marketing team is looking for an experienced CRM Database Marketing Lead to develop a center of excellence around leveraging data to deliver personalized, relevant and impactful communications across our retention marketing channels. In this senior individual contributor role, you will act as a lead data expert enabling marketers to run advanced customer-centric programs across CRM channels, closely partner with CRM and tech stakeholders to define / communicate program requirements, lead the transformation of our channel and installed-base level reporting capabilities, and help articulate the long-term tech stack roadmap for Turbo Tax and Mint.

Qualifications

  • 5-7 years of experience in database marketing, with experience working with a variety of CRM stakeholders ranging form email and mobile marketers, product managers, engineers and analytics experts.
  • Robust understanding of the tools undergirding CRM tacks such as Customer Data Platforms, marketing cloud solutions, and personalization and testing solutions.
  • Extensive experience managing CRM data integrations across a variety of platforms and channels, especially email.
  • Keen familiarity with mobile data sets, mobile-first platforms and leveraging mobile data for personalization across Push, InApp and SMS.
  • Robust understanding of email/mobile reporting tools used by marketers, and CRM analytics best practices.
  • Stellar documentation and communication skills with ability to translate complex data concepts to marketing teams.
  • Solid project management skills, especially while overseeing data integration and business requirements transfer to technical teams.
  • Experience with Segment and Braze a Plus.
  • Strong ability to juggle multiple projects at the same time, often under tight deadlines.
  • Undaunted by technical complexity, solutions-focused in the face of barriers, unafraid to offer bold/transformative solutions.

Responsibilities

  • Audit and document existing CRM data flows and systems, and build an understanding of how data is currently utilized across all CRM channels and programs with a view to clearly articulate short and long term improvement opportunities.
  • Work alongside a team of CRM marketers to translate campaign ideas/projects into actionable data requirements on channels such as email, mobile push, in App, SMS and direct mail.
  • Act as the CRM team’s campaign and customer data integration point of contact, closely partnering with tech and operations teams on the technical initiatives powering data-driven campaign and test plans.
  • Spearhead the transformation of CRM campaign and installed-base-level reporting capabilities by identifying and implementing the reporting tools (from tableau dashboards to analytics platforms) and practices (from campaign tagging to classification building) necessary to provide CRM marketers with trusted, real-time and actionable insights.
  • Help define the future tech infrastructure and 1:1 marketing capabilities roadmap necessary to fulfill the vision of building an omnichannel contact strategy truly centered on the customer.
  • Support new vendor POCs in support of the CRM’s innovation mission.
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Gleb Intuit employee
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Morag Intuit employee
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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