Director of Design, TurboTax Assisted Tax Services
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Role: Lead the design and execution of TurboTax's premier assisted tax offerings, including full service, do it with me (DIWM), and business tax.
The opportunity: TurboTax is the undisputed market leader in DIY taxes, but our aspirations are much larger. We are transforming from a software tool into a comprehensive service-led platform where our experts partner with customers to power their prosperity. As the Director of Design for Assisted Tax, you will lead the evolution of how human expertise and AI-driven technology converge to solve the most complex financial problems for over 50 million Americans.
Responsibilities
Strategic leadership & business acumen
- Champion the service evolution: Lead the articulation and advancement of Intuit’s overarching design vision and strategy for assisted services. You will define the design language for how human expertise and AI-driven intelligence converge to create a "done-for-me" experience that prioritizes peace of mind over task completion.
- Customer-first strategy: Serve as the primary advocate for customers within the organization, ensuring their voices are heard at the executive level. Utilize research and performance insights to ensure every design decision directly improves service outcomes and drives unparalleled user experiences.
- Ecosystem orchestration: Act as a strategic connector and catalyst, translating high-level business initiatives into actionable design efforts across business units. You will create the blueprint for personalized, year-round service relationships that extend far beyond the tax season.
- Executive influence: Communicate design strategies, user insights, and complex systems thinking to C-level executives and senior leaders. Influence executive decision-making by building trust and demonstrating how design advances business outcomes.
Innovation, AI, & tech acumen
- AI-Powered Experiences: Shapes, cultivates, and promotes the design vision for AI, translating high-level AI-led initiatives into actionable product efforts. Lead the design of AI-driven capabilities that act as a proactive assistant for both the customer and the tax expert.
- Data-informed empathy: Harness a comprehensive understanding of data and technical capabilities to uncover opportunities and drive innovative solutions that exceed customer expectations.
- Systems thinking: Advance design maturity in areas of platform coherence and end-to-end journey design.
Operational excellence & velocity
- High-velocity leadership: Operates with a relentless bias for action and a "can-do" entrepreneurial mindset. You act as a catalyst for the organization, moving with high speed to translate vision into service-led outcomes, unblocking cross-functional teams, and rapidly iterating on AI-driven experiences to stay at the forefront of the market.
- Evidence-based iteration: Foster a culture of rapid prototyping focused on service interactions; use data to refine the expert-customer handoff and adjust rapidly as new service patterns emerge.
- Cross-functional orchestration: Navigate intricate stakeholder ecosystems with agility, aligning executive-level partners to remove organizational friction and championing design-driven initiatives that deliver significant customer benefits.
Organizational & people leadership
- Build high-performing teams: Lead and develop an organization of 15+ design managers and senior individual contributors.
- Talent development: Effectively recruit, develop, and retain top-tier design talent, building leadership depth across the org.
- Culture of excellence: Champion a culture of inclusivity, creativity, and craft excellence, making design a cornerstone of the organization's success.
Qualifications
- Experience: 12+ years in product design, with a proven track record of leading senior ICs and managers.
- Designing for a service: Deep expertise in orchestrating human-led experiences where the digital product acts as a conduit for expertise.
- Technical proficiency: Mastery in leveraging technology, AI, and emerging trends to deliver personalized "done for you" experiences.
- Strategic impact: Demonstrated ability to influence at the C-level and drive results across the organization's strategic initiatives.
- Mindset: Entrepreneurial "can-do" attitude with a relentless focus on the user's ultimate success and long-term bottom-line impact.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area - $276,000.00 - 373,000.00, San Diego - $255,000.00 - 344,500.00
Related Content
-
AI is transforming fintech beyond traditional automation with intelligent systems for personalized experiences, real-time fraud detection, and efficiency.
-
-
GED is a weeklong code-a-thon that brings together Intuit technologists from all over the world to innovate and collaborate on projects they’re passionate about.
-
Intuit has built foundational capabilities for collecting, processing and transforming raw data into a connected mesh of high quality data. Those capabilities are enabling our technologists to build personalized experiences, with speed and at scale, to deliver on our mission to power prosperity around the world
-
Article
Our approach to hybrid work
Intuit embraces a hybrid way of working that brings the best of in-person collaboration and connections together with the flexibility of virtual work.
-
For Intuit, turning data into actionable insights is pivotal to our success in delivering awesome experiences to 100 million customers That’s why we’ve developed an internal generative AI powered tool called Query Kickstart to improve speed to insight by accelerating SQL query authoring for our data workers.
-
Intuit is using generative AI to power our internal developer platforms to enable our software engineers and data workers to be more effective and efficient.
-
4 Ways Intuit helped me start a successful tax career
-
Blog
Improving Tax Skills
I was ready to up my tax game, that's why I joined Intuit
-
Blog
Career Path
Accelerate Your Career Path Inside Intuit
-
Video
Offices of the future
We're building the workforce and workplace of the future by investing in our sites around the world. This video shows how our office designs and features spark innovation for our global teams.
-
-
-
Building a true platform culture to solve customer problems
-
Blog
Using AI Together
11 Things we've learned about using AI together
-
AI skills to boost your tech career
-
Blog
Intuit Survey
US high school students want financial education at school
-
Blog
Velocity Hacks
Velocity Hacks to work harder not smarter
-
How Intuit helps tax and bookkeeping pros do their best work
-
Blog
Tax Experiences
The Role of AI in Delivering Personalized Tax Experiences
-
Blog
Career Tips
Navigating your career path, tips for engineers
-
Blog
Hybrid Work
How Intuit's hybrid work model is evolving
-
From intern to director; coding is a key aspect of Intuit.
-
Blog
Future of Fintech
How Intuit is shaping the future of fintech
-
Intuit's new tools to improve business finances
-
Roughly 7,500 participants worked together at Intuit’s biannual week-long event to turn ideas into innovative solutions for approximately 100 million consumer and business customers.
-
Blog
Thomas Ranese as CMO
Intuit Appoints Thomas Ranese as CMO
-
Blog
Meet James Harris
From an Atlanta Barbershop to Intuit’s Strategic Accounts
-
Petagae Butcher on paving a career in tech
-
Israel's top 10 best high tech companies for parents
-
Toronto's inclusive workplace design inspired by indigenous ties
-
At Intuit, you can build AI-powered solutions while shaping a career path that creates unparalleled impact
-
Article
Benefits
We support our employees by offering benefits you need to stay healthy, achieve financial security, and enjoy peace of mind for you and your family.
-
Blog
Intuit introduces Intuit Enterprise Suite to help businesses grow, streamline operations, and scale
We're further expanding mid-market offerings with an all-in-one solution that serves larger and more complex businesses and fuels their growth.
-
To drive continuous AI innovation, businesses should consider three key strategies: rigorous technical reviews, cross-functional AI integration, and structured conflict resolution.
-
Intuit is focused on fostering innovation by encouraging an entrepreneurial mindset among its technologists, allowing them to build and make mistakes, and highlighting the increasing expectations for new graduates entering the tech industry.
-
Intuit's Chief Data Officer, Ashok Srivastava, discusses the company's strategic use of AI and data science to improve financial products, emphasizing employee education and ethical AI practices.
-
Revolutionizing Knowledge Discovery with GenAI to Transform Document Management
-
Building extensible capabilities to elevate developer experience and seamlessly adapt to customers' changing needs have been critical transformations in Intuit's platform journey.
-
ntuit uses AI to empower small business success with personalized data insights and tools that drive growth, emphasizing data privacy and responsible AI to build trust.
-
Uttam Ramamurthy, principal software engineer and one of the first builder catalyst hires at Intuit India, speaks about his interview experience including various assessments—that gives candidates a competitive edge.
-
Video
Intuit Academy
Start your career as a remote tax preparer or bookkeeper through our Intuit Academy program. The program consists of self-paced online courses, followed by an exam. Upon passing the exam, you will receive a badge that you can easily display to advance your career in the industry.
-
The tax code is complicated. The good news is that Intuit tax experts help people confidently tackle tax time.
-
Intuit's, GED Spring 2025, week-long code-a-thon expanded on AI-related projects to push the boundaries of what can be done for customers.
-
Excitement and skepticism will mark the year ahead, as AI-powered experiences proliferate and customers ultimately decide what’s best for them.
-
Considering a career as a data scientist? Explore essential data science skills to enhance your career prospects with Intuit as your guide.
-
Thinking of becoming a front-end, back-end, or full-stack developer? Learn how the roles and their responsibilities compare with Intuit as your guide.
-
This guide covers 10 in-demand software engineer skills, technical and otherwise. We’ll also go into how to build those skills and how to prove yourself to prospective employers.
-
Applying to software engineering jobs? Learn how to write a cover letter for software engineers that stands out with helpful tips from Intuit.
-
AI is changing the way that data analysis is done. Explore AI's role in data analysis and enhance your decision-making process with Intuit.
-
AI is transforming fintech beyond traditional automation with intelligent systems for personalized experiences, real-time fraud detection, and efficiency.
-
At Intuit, our software engineers and data engineers both uniquely apply their skillset to help power our worldwide mission of powering prosperity around the world.
-
Discover the dynamic software engineering roles at Intuit, where you'll work on cutting-edge fintech solutions, harness the power of AI and machine learning, and contribute to the company's mission of powering financial prosperity for small and medium-sized businesses.
-
Explore how Intuit is leading the way in AI-powered financial technology, empowering its technologists to innovate, the impact of AI on workflows, and tips for staying consistent in your AI learning journey.
-
Discover Intuit's hybrid work model and the benefits it offers for fostering belonging, collaboration, and productivity.
-
Discover what it took as Alex Zhou became a data Scientist at Intuit, including essential skillsets, and examples of high-impact projects.
-
Intuit's Global Engineering Days (GED) brought together technologists for a weeklong code-a-thon focused on AI-powered experiences, with many projects incorporating GenAI to improve product usability and internal productivity.
-
Thinking of integrating AI into your business? Learn from Intuit how systems of intelligence transform business operations through data-driven insights.
-
From "parenting out loud" to securing a promotion after maternity leave, Jenny shares how a supportive manager and a "brag book" fueled her trajectory at Intuit.
-
Mid-market businesses will be able to build secure, customizable AI agents on Intuit’s platform with Claude, tailored to their unique, industry-based needs.
-
Intuit significantly scales share repurchase program; Intuit’s founder and executive leadership team terminate pre-scheduled stock sales.
-
Creating a culture of innovation does more than help your company identify and leverage new opportunities. It also can create an environment that encourages employees to break boundaries and try new things. When workers are inspired to pursue innovation, they’ll feel a greater sense of ownership in the company.
-
At Intuit, we believe the foundation of great product management is a relentless focus on customer problems. Read on to understand what a day in the life of Jason Wirth, Staff Product Manager at Intuit, entails.
-
-
-
Blog
Internal Mobility
Internal Mobility Can Enhance Skill Development
-
-
-
It’s a new year and it’s a great time to be in financial technology sales—and there’s no better place to do it than Intuit. As rapid innovation and growth transform our industry, Intuit’s longtime leadership in AI puts us at the forefront of this exciting market.
-
Blog
Intuit helps Americans keep more of their hard-earned money—so they can build their American Dream
Every tax season, Intuit helps millions of Americans navigate a complex tax system with confidence.
-
At Intuit, our data-driven work model drives innovation for impact across customer solutions. When data scientists have insights into how customers use our products, we are able to develop strong insights into which features matter most in our customers’ financial lives.
-
Building a strong hybrid work culture requires intentional planning and communication. Learn strategies to foster company culture in a hybrid work setting.
-
Discover what it took as Alex Zhou became a data Scientist at Intuit, including essential skillsets, and examples of high-impact projects.
-
AI is transforming fintech beyond traditional automation with intelligent systems for personalized experiences, real-time fraud detection, and efficiency.
-
Discover the dynamic software engineering roles at Intuit, where you'll work on cutting-edge fintech solutions, harness the power of AI and machine learning, and contribute to the company's mission of powering financial prosperity for small and medium-sized businesses.
-
From "parenting out loud" to securing a promotion after maternity leave, Jenny shares how a supportive manager and a "brag book" fueled her trajectory at Intuit.
-
Thinking of integrating AI into your business? Learn from Intuit how systems of intelligence transform business operations through data-driven insights.
-
Blog
Thomas Ranese as CMO
Intuit Appoints Thomas Ranese as CMO
-
Blog
Internal Mobility
Internal Mobility Can Enhance Skill Development
-
Mid-market businesses will be able to build secure, customizable AI agents on Intuit’s platform with Claude, tailored to their unique, industry-based needs.
-
-
Intuit significantly scales share repurchase program; Intuit’s founder and executive leadership team terminate pre-scheduled stock sales.
-
Creating a culture of innovation does more than help your company identify and leverage new opportunities. It also can create an environment that encourages employees to break boundaries and try new things. When workers are inspired to pursue innovation, they’ll feel a greater sense of ownership in the company.
-
Blog
Intuit introduces Intuit Enterprise Suite to help businesses grow, streamline operations, and scale
We're further expanding mid-market offerings with an all-in-one solution that serves larger and more complex businesses and fuels their growth.
-
It’s a new year and it’s a great time to be in financial technology sales—and there’s no better place to do it than Intuit. As rapid innovation and growth transform our industry, Intuit’s longtime leadership in AI puts us at the forefront of this exciting market.
-
Find out how AI is actually used in finance, what the future may hold, and how organizations can apply it responsibly and strategically.
-
Toronto's inclusive workplace design inspired by indigenous ties
-
Building a true platform culture to solve customer problems
-
Israel's top 10 best high tech companies for parents
-
4 Ways Intuit helped me start a successful tax career
-
Blog
Leveraging AI
How Intuit is leveraging AI to enhance customer experience
-
Blog
Leveraging AI
How Intuit is leveraging AI to enhance customer experience
-
AI is changing the way that data analysis is done. Explore AI's role in data analysis and enhance your decision-making process with Intuit.
-
Blog
Velocity Hacks
Velocity Hacks to work harder not smarter
Jobs For You
You haven't viewed any jobs yet. Start exploring now to find the perfect opportunity for you!
View all of our available opportunitiesYou haven't saved any jobs yet. Start exploring now to find the perfect opportunity for you!
View all of our available opportunitiesSign Up for Job Alerts
Be the first to find out about open jobs that fit what you're looking for.