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Job Details

2020-16915 -

Director of Strategic Communications Programs - Small Business Self Employed Group

Location(s): Mountain View, California
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Intuit Inc. is committed to powering prosperity around the world for consumers, small businesses and the self-employed through its ecosystem of innovative financial management solutions. 

At QuickBooks, we've been small businesses’ trusted partner in managing business complexity for more than 20 years. We began by helping small businesses manage their books, then grew into a platform that helps them get paid fast, manage capital, and pay employees with confidence. When Covid-19 upended the small business community, we used our fintech experience to help our customers get more than $1 billion in SBA-approved PPP loans and helped save hundreds of thousands of jobs in the process. Now we’re democratizing machine learning by adding it to our services for the benefit of small businesses. We’re in the business of creating smart financial tools that help small businesses stay viable and grow — and we’re just getting started.

Intuit’s small business and self-employed communications group is looking for a leader for the strategic programs team. This role manages a series of strategic communications initiatives in support of building the QuickBooks brand, including but not limited to the influencer communication and data communication operations. This person will possess strong analytic abilities, will be able to collaborate well, thinks creatively, and will have a proven history of building out winning communications strategies.

What you'll bring

●        10+ years communication/marketing experience, including some influencer experience.

●        MBA, or equivalent work experience, and strategy consultant experience preferred.

●        Change management leadership—experience developing and driving forward new, innovative strategies with senior leaders and within a complex, matrixed organization.

●        Exceptional analytical and quantitative problem-solving skills. Demonstrated ability to tackle complex problems via clear hypothesis, analysis and data-driven recommendations.

●        Experience building a new function, channel or organization capability.

●        Strategic leader with ability to set clear vision and inspire teams to execute breakthrough programs/campaigns across paid, earned and owned.

●        Experience developing successful programs/campaigns across all tiers of influencers (celebrity, macro, mid-tier, micro and nano). Working knowledge of influencer best practices, platforms, tools and agencies.

●        Experience managing creative and media agency relationships and external partners.

●        Fluent in influencer and funnel measurement—identifying KPI’s based on program/campaign objectives, measuring ROI and using data-driven insights to optimize impact.

●        Strong understanding and passion for integrated communications, social media, brand development/engagement, influencers and content creation.

●        Strong communication skills. Ability to create clear, concise & convincing presentations and white papers.

●        Proven ability to establish and manage a motivated, high-performing team.

How you will lead

●        Lead strategic communications programs to help build the QuickBooks brand including the influencer communications and data analysis teams

●        Develop a unified, cohesive global influencer strategy and playbook that accelerates growth world-wide and supports the brand/business strategy.

●        Develop and build out a comprehensive data communications strategy and operation

●        Continually leverage new best practices, trends, data/insights to develop innovative frameworks to inform strategic programs

●        Develop measurement strategy for influencers, including building measurement capabilities that can scale globally

●        Develop deep knowledge on our brand and social strategy (earned, owned and paid social) to inform influencer strategy.

●        Ongoing competitive & internal benchmarking on influencer and data initiatives

●        Act as a strategic thought-partner across the businesses and markets.

●        Inform pressing strategic decisions leveraging best practices and data. Synthesize inputs, identify critical insights and develop compelling recommendations.

●        Understand and stay current with competitive landscape as well as latest thinking in strategic and competitive advantage.

●        Proactively identify areas of opportunity in communications for the business, brand and function – build case for them and develop business recommendations that have material impact.

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Emily Intuit employee
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
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Emily at work
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Troy at work
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Alexandria Intuit employee
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Emily at work
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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