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Job Details
2022-33467 -

Field Marketing Manager

Location(s): Remote
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

The Partner Marketing team is part of Partner Strategy and GTM consisting of highly experienced and passionate marketers and demand enthusiasts focused on delivering wins for new business and markets in the Mid-Market Segment. The field marketing manager will impact new customer acquisition with partners and will lead co-marketed channel marketing planning, execution, co-marketing, and strategy that aligns to partner capabilities and marketing maturity.

As the field marketer, this role will develop end-to-end marketing plans to drive customer acquisition and adoption of QuickBooks through our channel partners (ISV, MSPs) across Intuit’s ideal customer targets. This individual will work closely with partners to drive marketing to deliver experiences that will focus on top initiatives by building a cohesive marketing plan to launch partners into market with QuickBooks. They will build a co-marketing engine to generate pipeline and new targets for customer acquisition. This person will play a critical role as a liaison between partner marketing, the partner and sales channels that align Intuit’s Big Bet 5: Disrupting the emerging Mid-Market, 10-300 employees.

  • Knowledge of the partner ecosystem and how partners engage via co-marketing
  • Thought leadership and creative experience in increasing partner engagements and reach
  • Strategic execution for partner go to market
  • Experience building co-marketing and unique value props with partners to drive new opportunities
  • Growth mindset and ability to multi-task and pivot quickly
  • Relationship builder with leaders, sales, and vendors and cross-functional teams
  • Basic technical acumen with the ability to speak to current technology trends and demonstrate the capabilities of the QuickBooks Digital Ecosystem
  • Understanding of the mid-market and marketing to verticals with application and service providers (ISVs/MSPs)
  • Familiar with partner co-investment to drive mutual wins and value, report on results of partner field marketing activities via top KPIs and metrics
  • Ability to test, pivot, learn and apply for scale

Qualifications

  • At least 7+ years of B2B marketing experience, preferably in partner field marketing and campaign development role. Experience in technology, telecom and/or SaaS is a plus
  • Understands how to build customer-centric messages and value prop with partners emphasizing the top priorities
  • Customer-obsessed: Leads with customer insight and impact for new business (internal stakeholders and partners)
  • Passionate About Results & Collaboration: Consistent track record of driving significant business results and successful cross-functional partnership across a wide range of stakeholders.
  • Intellectually Curious Risk-taker: Understands the importance of trying and failing and encourages hypothesis driven experimentation
  • Cross-functional Leadership: Able to create strong processes and demonstrate effective project management skills to drive execution cross-functionally across all key constituents
  • Self-starter: Demonstrated track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously
  • Synthesize information, ideas and updates from multiple sources. Distill learnings into crisp, clear language and documentation appropriate for a variety of audiences.
  • Ability to coordinate, manage, and execute multiple marketing campaigns concurrently
  • Ability to execute quickly with the ability to pivot projects as needs change
  • Ability to work in a high-pressure environment and actively seek candid feedback from relevant stakeholders
  • Strong Proficiency in MS PowerPoint, Word and Excel
  • BA / BS preferred

Responsibilities

  • Drive partner field marketing through Intuit channel partners (Application provider/ISV and Service Provider/MSP)
  • Support co-marketing execution and management of activities via marketing agencies
  • Develop pipeline strategy for partner via custom and programmatic marketing programs
  • Work closely with partner marketing managers, events manager, sales and external marketing agencies to deliver aligned partner field marketing activities
  • Partner closely with the Partner Development Manager as partner advocates within Intuit across a team of various stakeholders (sales, marketing, data/IT, finance, legal), including work with agencies
  • Ensure partner field activities and collateral are aligned to Intuit’s brand, messaging, and marketing operations processes
  • Become a consultant to channel partners in marketing, understand gaps and limitations to develop tactics needed
  • Hands-on manager focused on strengthening key partnerships by leveraging data-driven insights to increase customer acquisition, and maximize reach/ revenue growth
  • Develop enablement plans to launch field execution and marketing initiatives in partnership with sales to support sales outcomes
  • Work cross-functionally to develop field communication plans and sales enablement strategies
  • Measure, analyze, and report lead and campaign performance based on reach, frequency and yield goals aligned to lead conversion rates, MQLs to SQLs to meetings to conversion rates, ARPC, NPS and revenue
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Gleb Intuit employee
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Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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