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Job Details
2021-22663 -

Group Manager, Research and Insights - Intuit Brand

Location(s): Greater San Diego & Los Angeles; Bay Area
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Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Overview

Come join us as a Group Marketing Manager of Intuit Strategic Research and Analytics within the Intuit Global Brand Marketing team where you will be responsible for establishing research and insights in support of building the Intuit brand as well as ensuring integrated marketing programs meet their individual  goals as well as help to deliver on our broader Intuit Outcome Metrics of Awareness, Ecosystem Association and Reputation of the Intuit brand.  In addition, you and your team will be expected to work with other key business segments (namely our Consumer Group, Small Business and Self-Employed Group and Strategic Partnership Group) to continue to ensure work done on behalf of the Intuit brand serves the growth goals of other brands in the Intuit portfolio (e.g., TurboTax, QuickBooks and Mint).

You will report to the Vice President of Intuit Global Brand Marketing based out of the Bay Area  (with Corporate HQs in Mountain View, CA), working closely with talented counterparts across the organization in the Americas, and Europe and APAC regions.

To succeed in this role, you will have a rare mix of expertise in, brand health tracking, quantitative and qualitative analysis, mixed media modeling and strategic planning contributions in addition to experience in working in cross-functional and global teams.

What you'll bring

  • 10+ years’ experience in strategic insights, analytics and brand performance work; with heavy emphasis on cross-functional collaboration and execution. Ideal candidate will also have a strong mix of brand building and planning experience.
  • Demonstrated experience leading high performing teams, ideally in high-growth environments
  • BS or BA degree, or equivalent work experience; MBA strongly preferred
  • Proven experience and passion to facilitate relationships (global and local marketing teams) to drive business results and be a strong collaborator with a willingness to take risks
  • Demonstrated track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously

Skills:

  • Effective problem-solving, analytical, story-telling, communication and interpersonal skills
  • Capable of delivering clear and concise written/verbal communications to all stakeholders of the organization (including global marketing leaders, creative and content teams, agency partners, analytics) managing expectations of key business stakeholders and understanding the key elements that make the Intuit brand and associated strategies consistent and effective
  • Be a proponent of positive change and demonstrate the adaptability to deal with change and uncertainty in your day-to-day responsibilities.

How you will lead

  • Champion the use of insights and strategic analytics to build brands – ultimately connecting brand building to business performance
  • Lead brand performance tracking and management for the Intuit Global Brand Marketing team
  • Collaborate with internal insights teams and outside vendor(s) to develop a holistic, global brand tracking and campaign performance dashboard
  • Track and analyze brand performance trends of Intuit and competitors locally and globally
  • Identify, understand, and embed the underlying drivers of performance into our brand planning and reporting
  • Provide clear and relevant performance insights to our stakeholders; as well as meaningful conclusions from brand, media, and business metrics to help inform our strategies, plans, and tactics on an on-going basis
  • Share real-time insights across teams to inform brand communications, business innovation, and in-market activation initiatives
  • Influence key stakeholders within our Global Marketing organization and our local Marketing teams to develop integrated plans rooted on customer-back, data-driven insights with a continuous focus on a “test, refine, and deploy” mentality
  • Mentor and coach a high performing team of analytic professionals - ensuring members have the resources, tools, skills, and capabilities they require to provide exceptional support
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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