Skip to main content

Job Details

2020-17541 -

Group Product Marketing Manager - QuickBooks Ecosystem

Location(s): Mountain View, California - San Francisco, California
Apply Now Apply Later Join Talent Community

Join our mission

Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

The Ecosystem and Lifecycle Marketing team in Intuit’s Small Business and Self-Employed Group (SBSEG) is looking for a Product Marketing leader.  In this role you will have the opportunity to build a small product marketing team whose mission is to help all our customers understand the value of QuickBooks’ connected ecosystem of solutions that include industry-leading products like QuickBooks Accounting, QuickBooks Payroll, QuickBooks TSheets, QuickBooks Live, Quickbooks Desktop, QuickBooks Capital, QuickBooks Payments and QuickBooks Cash.  This is a unique opportunity for a highly motivated and experienced marketing leader to drive the short and long-term strategy for the Quickbooks ecosystem across the United States, including developing positioning of the platform/ecosystem as a whole greater than its component parts, crafting winning value propositions and messaging, driving ecosystem segmentation and targeting, and uncovering customer insight to produce massive customer and business impact. Our ideal candidate has prior experience in bringing new fintech products or professional services to market.

What you'll bring

  • 10 years of marketing experience, including 5 years of building and leading teams, bringing new offerings and innovation to market and driving revenue & customer growth.
  • Experience marketing fintech, two-side services platforms/marketplaces, financial products, and solutions to either small businesses or consumers a plus.
  • Very strong prioritization and influencing skills in a cross-functional, fast-moving environment
  • Experience leading the end-to-end commercialization strategy, including defining value propositions, consumer messaging and customer segmentation.
  • Strong research capability with experience using design thinking and scientific methodologies to inform decision making; lean testing experience is a mandatory.
  • Strong analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis and recommendations.
  • Excellent verbal, written, and interpersonal communication skills
  • Strong track record of leadership and people management, including influencing in a cross-functional, fast-moving environment.

How you will lead

  • Develop the marketing strategy and plan for QuickBooks ecosystem as a whole (as opposed to its component parts), including defining market opportunities and strategic choices about positioning and messaging.
  • Partner with analytics and market research to develop both qualitative and quantitative insights to clarify the small business journey and drive ecosystem positioning and messaging.
  • Lead development of ecosystem wide prospect and customer segmentation including driving organizational education and adoption.
  • Define the Go To Market tiering structure and identify which ecosystem initiatives warrant a cross functional Tier A strategy and partner with Program Management to define and operationalize a repeatable process across the organization.
  • Serve as the US ecosystem-wide Go To Market partner for Corporate Communications and Sales.
  • Partner with the Global PMM and Go To Marketing teams to identify which value props are ecosystem wide vs. service specific value props and drive clarity across all customer touch points.
  • Develop go to market strategies that identify groupings of QuickBooks products that solve the customer problems and partner with other teams to develop business cases for packaging these solutions.
  • Partner with analytics, research and business operations to define ecosystem customer benefit metrics and champion improvement of these metrics across the organization.
  • Partner with Global PMM, and US Go To Marketing teams to drive ecosystem wide product and feature naming consistency.
  • Actively analyze business data to generate insights and make informed decisions that drive business results.
  • Partner across the organization with Global PMM, Go To Marketing, Acquisition, Ecosystem & Lifecycle Marketing, Product, Analytics and Market Research teams to bring your strategy to life.
  • Grow and develop a high performing team of product marketing managers.
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Liron at work
Liron Intuit employee
"At Intuit, I have everything I need to be a great data scientist, from rich datasets to inspiring colleagues."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Carl at work
Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Be part of a world-class culture

culture icon

Our culture

We know that innovation thrives in an inclusive environment. We want employees with a wide range of life experiences to bring new ideas and perspectives to the table.

More about our culture play_arrow
values icon

Our values

Our values are central to our culture. They’ve been our guiding star since our founding and have allowed us to thrive as we work on behalf of our 50 million customers.

More about our values play_arrow
benefits icon

Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

More about our benefits play_arrow
Fortune 100 Best Companies to Work For

Our culture and entrepreneurial spirit have earned us a spot on “Best Companies to Work For” lists year after year. Join us in our mission to power prosperity around the world.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.