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Job Details

2020-18950 -

Marketing Manager, QuickBooks Corporate Sales

Location(s): Mountain View, California
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Come join the QuickBooks Corporate Sales Marketing team as a Marketing Manager. This role has responsibility for marketing with Intuit’s high-profile, high-growth corporate partners.

As a lead Corporate Sales marketer for QuickBooks, you will have broad responsibility for the health of the business and the short-term strategy. As the lead marketer for QuickBooks, you will develop and execute go-to-market strategies and tactics that drive awareness and adoption of QuickBooks across Growth and Franchise channels. You will partner closely with our sales and BU marketing teams, as well as with our segment and product partners to deliver stellar experiences for small businesses and accelerate the growth of the QuickBooks ecosystem.

What you'll bring

  • Possess strong marketing acumen
  • Hold a passion for customer insights
  • Display thought leadership and creativity
  • Enjoy and be comfortable in a collaborative environment
  • Have an agile approach to running a business

How you will lead

  • Uncovers new qualitative and quantitative customer insights and leverages deep empathy to drive decisions and influence product
  • Contributes to 1-year plan development and executes programs in service to it
  • Works with appropriate channels and product teams to ensure strategy alignment and plan delivery
  • Thinks beyond his / her offering or channel and recommends choices that are best for the customer and the entire Intuit portfolio
  • Identifies primary message and sales channels for specific products and services and works with brand, sales, corporate comms and other partners to execute strategy for specific channels, products and markets targeting all audiences
  • Possesses basic understanding of end-to-end metrics from awareness to sale in relevant channels
  • Executes on the brand and GTM strategy consistently with end-to-end thinking across the eco-system, channels and touch points
  • Effectively uses segmentation and targeting to optimize messaging for the right channel, target and business goal (acquisition, cross-sell, attach, retention
  • Executes models for social world that integrate user-generated content and inspires/promotes customer and influencer conversations
  • Understands a variety of digital marketing platforms, including In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, Social and Mobile, and can effectively integrate efforts across platforms
  • Uses analytical, hypothesis-driven testing.
  • Designs and executes effective A / B and multivariate testing within and across digital marketing platforms
  • Drives changes in customer behavior to improve KPI performance, understands conversion levers and leverages that to achieve success throughout the conversion funnel
  • Understands success metrics for each initiative, and has the ability to articulate and prioritize analytics requirements to solve most important customer problems
  • Drives results by leveraging their influencing abilities across teams for which they do not have direct management responsibility
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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