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Job Details

2020-17944 -

Marketing Manager

Location(s): Mountain View, California - San Francisco, California
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

The U.S. Online Accounting Go-to-Market (GTM) Team in Intuit’s Small Business and Self-Employed Group (SBSEG) is responsible for growing revenue and market share for our range of online accounting products and services.  This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and GTM strategies while partnering with cross-functional teams to execute.  The team partners closely with Product Management, Analytics and Design teams utilizing insights to inform product and commercialization roadmaps. This team is responsible for in-year revenue and customer goals.

This role is a unique opportunity for a highly motivated marketing leader to drive GTM initiatives that increase cross-Intuit connections. You will partner closely with teams across our Consumer Group (makers of TurboTax), our QuickBooks Desktop group, and our Partners & Developers Segment.  We are looking for a forward thinking, self-starter, who has solid experience in identifying synergies across teams and bringing them together to multiply value delivered to our customers.

What you'll bring

  • 5+ years of product marketing, partner marketing or business strategy experience, including launching and scaling new offerings to market, inclusive of customer segmentation, value propositions & messaging testing, and cross-channel GTM execution
  • Deep experience partnering with product, design, and analytics, and utilizing customer insights to influence the direction of the product roadmap
  • Robust analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis and recommendations
  • Strong track record of leadership and influencing skills in a cross-functional, fast-moving environment
  • Qualitative and quantitative research and testing experience. Must be comfortable partnering with research teams to design, implement and field both qualitative interviews and broader quantitative studies.
  • Prior experience working with developers/partners in a SaaS environment strongly preferred
  • Excellent verbal, written, and interpersonal communication skills
  • BA/BS required, MBA strongly preferred

How you will lead

  • Drive the strategic planning, implementation, tracking, and reporting of product integrations and associated GTM programs
  • Actively participate in discussions with cross-functional teams, to identify business opportunities, making convincing arguments that inform decisions. Develop concise and compelling written communications that build the case for integrations and solutions.
  • Gather and analyze competitive intelligence to support decision making and strategic direction of connections across the Intuit ecosystem
  • Help size & analyze opportunities. Articulate actionable recommendations that drive business impact. Proactively identify roadblocks and suggest alternative solutions.
  • Collaborate closely with Product Management, Analytics, Design, and Channel teams to create and deliver seamless customer and partner experiences
  • Lead or co-lead strategic initiatives and discrete projects. Develop clear action plans. Suggest relevant success metrics and targets. Manage timelines and process.
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Jake Intuit employee
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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