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Job Details

2020-17360 -

Senior Content Marketing Strategist

Location(s): Mountain View, California - San Francisco, California - Eagle, Idaho - San Diego, California
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Join the QuickBooks Global Brand team as a Senior Marketing Manager in Content Marketing. The Content Marketing team in Intuit’s Small Business and Self-Employed Group (SBSEG) delivers powerful content and campaigns to inform, empower and inspire QuickBooks customers and prospects. In this role, you will have the opportunity to lead the content marketing strategy and creation of content and campaigns for QuickBooks Commerce, a new platform designed to support customers with omni-channel businesses through one platform. This is a unique opportunity for a highly motivated and experienced content marketing leader to elevate our brand, capture top-of-funnel traffic and drive conversion for QuickBooks Commerce through a robust content experience. The ideal candidate will have robust experience in copywriting and content marketing and a strong foundation in ecommerce and omni-channel-based, product-driven businesses.

What you'll bring

  • 5+ years of content marketing expertise that includes creating and  building content and campaigns designed to bring new offerings to market that drive customer acquisition and revenue growth.
  • Reputable digital marketing expertise, with in-depth knowledge of SEO, social media marketing, content amplification, lead generation and full-funnel campaign management. 
  • Rich portfolio of published written and multimedia content that is optimized for a targeted audience, platform and objective and is aligned with compelling results and strategic insights.
  • Leading copywriting expertise with a proven track record across a wide variety of media, from long-form articles and blog posts to video scripts and multimedia content. 
  • Direct go-to-market experience in an ecommerce-based organization with a proven track record of driving business results through digital marketing. 
  • Experience leading end-to-end content marketing strategy and amplification, from defining the objectives and strategies to defining the core KPI's and leading indicators.
  • Strong prioritization skills and strategic decision making to determine the highest impact near-term and long-term content marketing opportunities.
  • Clear track record of managing multiple projects, making smart and fast decisions, partnering cross-functionally, delighting customers and driving dramatic growth through successful content marketing strategies and execution in a fast-paced environment.
  • Strong analytical and problem-solving skills with clear examples of using data actively to define a content strategy, desired KPI's and leading indicators, ROI analysis and recommendations.
  • Strong track record of leadership and influencing skills in a cross-functional, fast-moving environment.
  • Excellent verbal, written and interpersonal communication skills.
  • BA/BS required; MBA strongly preferred.

How you will lead

  • Define an industry-leading and customer data-backed content marketing strategy to position QuickBooks Commerce as the one platform to manage your omni-channel business. 
  • Accountable for the delivery and impact of the QuickBooks Commerce content marketing strategy by delivering against clearly defined business goals, including search rankings, site traffic, content engagement, leads generated and revenue.
  • Influence and support the SEO, social media, communications, integrated marketing, lead generation, business partnerships and customer retention strategies for QuickBooks Commerce content in close collaboration with relevant teams across the business.
  • Partner with SEO, acquisition and ecosystem lifecycle marketing teams to create seamless customer experiences and influence the product roadmap for new offerings and feature sets.
  • Collaborate with coworkers at all levels across the business as well as external partners to ensure widespread support for the QuickBooks Commerce content marketing strategy. 
  • Deliver detailed content marketing analysis that includes meaningful and actionable insights to identify the best use of resources and deliver against ambitious business goals. 
  • Seamlessly flex from breakthrough thinking to execution, and ensure the timely delivery of successful content that is on-brand, on-channel and speaks to its audience.
  • Thrive independently and within a team environment, with a proven track record of bringing a creative, proactive approach to work with minimal supervision. 
  • Empathy for a range of viewpoints, backgrounds, cultures and experiences.   
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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