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Job Details
2021-21695 -

Senior Copywriter- Intuit Brand Storytelling & Experiences

Location(s): Remote
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Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Overview

Intuit’s mission is to power prosperity around the world for consumers, small businesses, and the self-employed. The Brand Storytelling and Experiences group brings that mission to life through high-impact and transformative advertising and experiences around the globe to shape, showcase, and demonstrate the power and meaning behind the Intuit brand. Our work inspires customers by bringing to life Intuit’s position as a leader in the FinTech world by shining a light on our products and values.

The Senior Copywriter generates fresh, impactful ideas across all existing and emerging platforms. Senior Copywriters create and inspire work that is distinctive, effective, and truly remarkable.

You’ll join a team of cross-disciplinary creatives and strategists executing with the highest standards of excellence across multiple disciplines. You’ll combine your love of creating concepts and copywriting while working closely with creative, strategy, and marketing partners. The Senior Copywriter reports to the Creative Director, Copy.

With the Brand Storytelling & Experiences group expanding its charter to include core advertising practices such as creative development and production, this position will play an integral role in that expansion and will help drive the continued excellence of the Intuit brand as a whole.

What you'll bring

  • Have an award-winning portfolio of original advertising work that demonstrates your passion for brand advertising, copywriting, and storytelling across a variety of brands and projects. We’d like to see examples of work in a range of advertising channels such as digital, broadcast, website, activation, out of home, and social. 
  • Bring a combination of strategic, conceptual, and copywriting skills PLUS an amazing talent to raise brands to new heights because you thrive on driving great ideas to become even greater campaigns.
  • Conceptualize and develop campaign creative by inspiring and embracing challenges and new ways of thinking… all based on deep customer insights
  • Be an expert storyteller and scriptwriter who can flex between telling authentic stories with real people and scripted/conceptual storytelling. 
  • Understand how to live at the confluence of FinTech & Corporate Responsibility Marketing. FinTech and B2B experience is a plus.

How you will lead

  • This is a hands-on as well as strategic role to lead and create best-in-class creative brand campaigns, conceptualization and execution of creative solutions alongside a Creative Lead, Art partner. This includes generating big creative ideas and executing work on their own, as well as managing and approving the work of external creative partners.

 

  • Conceptualize and Develop Campaign Creative by inspiring and embracing challenges and new ways of thinking… all based on deep customer insights.
  • Bring a combination of strategic, conceptual and creative direction skills PLUS an amazing talent to raise brands to new heights because you thrive on driving great ideas to become even greater campaigns. 
  • Be inspired by a breadth of cultural reference points.
  • Have a drive to break boundaries and craft the breakthrough ideas.                      Understand how to live at the confluence of FinTech & Corporate Responsibility Marketing.
  • Foster a respectful and collaborative environment.
  • Be fearless, boundlessly creative and have a relentless attention to detail
  • Speak Social Media fluently from a strategic, Creative and Production point of view.                                                                                            
  • Create and manage original, persuasive, conceptually compelling work for campaigns and experience                                  
  • Have a passion for brand building via marketing and content creative development.         
  • Ability to think both strategically and tactically, concept through execution.                          
  • Advocate for an audience-first approach.                               
  • Are organized, thoughtful, and can be counted on to deliver awesome at all times.    Have a strong understanding of the freelance Director, Editor, and other key partner landscapes.                                                                                             Lean in to data from multiple sources to drive creative insights throughout the creative development process.
  • Help ensure quality content production and effective communication with creative teammates, agency partners, production companies, and external clients.
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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