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Job Details
2021-25520 -

Senior Marketing Manager IC

Location(s): Remote
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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.

Overview

Come join the Small Business Sales Channel Marketing Team as a Senior Marketing Manager driving the growth of QuickBooks Online Advanced & associated Premium Apps across US Sales Channels. The primary responsibility of the role is to be a thought partner in driving the design, development, and execution of Go-To-Market strategies to set the business up for short and long term success. You will partner closely with our sales and marketing teams, as well as with our segment, channel, and product partners to deliver awesome and drive strong business results on our QuickBooks Online Advanced & associated Premium Apps Offering.

Why You’ll Love This Role

  • Business ownership
  • Relentless drive for better, not busier
  • Strong, collaborative cross-functional partnerships
  • Empowerment and the ability to drive business impact and meaningful change
  • Friendly environment that values what you have to say

What you'll bring

  • BA/BS or equivalent experience required, MBA preferred.
  • 10+ years of B2B marketing experience, with SaaS and/or Enterprise strongly products preferred.
  • Deep understanding of B2B customer mindset and marketing touchpoints across full funnel.
  • Well versed in B2B GTM, including thought leadership strategies and developing impactful demand generation and lead nurture campaigns.
  • Digital and Brand experience critical.
  • Customer-centric mindset. Listens to customers, champions their success and makes decisions that benefit the customer and the entire Intuit portfolio.
  • Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and develop business strategies and lead excellent execution.
  • Influences across teams to get things done, consistently communicates and influences across all levels up to Executive and across multiple functions to achieve results and build strong relationships.
  • Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact near-term levers.
  • Bias for action.
  • Strong analytical and problem solving skills with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations.
  • Excellent verbal, written, visual/presentation and interpersonal communication skills across all levels of the organization.
  • Strong results orientation and decision making skills.

How you will lead

  • QBO Advanced Marketing & Sales Knowledge: Develop a deep understanding of the QBo Advanced Business (strategy, product roadmap, marketing plans, mid-market strategy, and premium app strategies), the sales channels important for driving QBO Advanced, the competitive landscape, and customers to create strategies for driving growth opportunities and conversion throughout the sales cycle.  
  • Performance: own QBO Advanced performance across Sales channels and drive performance reporting process for US Sales Leadership and cross-functional stakeholders. Identify key risks and opportunities. Connect with sales leaders to understand performance drivers and blockers, and communicate the weekly / quarterly / annual results. In this role you are the key storyteller to highlight challenges as well as successes on marketing spend, traffic, sales qualified inputs, ecosystem cross/up-sell, and conversion rates.
  • Go-to-Market: Develop, design, implement and measure channel go-to-market programs for QBO Advanced throughout our Sales teams. Manage and monitor execution of all channel marketing programs, working closely with marketing and sales to optimize sales. Create sales enablement materials for your US Sales Channels.
  • Customer Empathy and Insights: Serve as a listening post for our customers, and translate their voice into actionable insights for Senior Leadership, Marketing, and Sales. Aid in creating insights that lead to high retention, increased product usage, and cross sell/up sell.
  • Proactively Seizes Opportunities: Actively develops and executes solutions to address end-to-end customer issues and spearheads opportunities for growth rooted in customer insight.
  • Strategic Influence: Be a strong advocate for sales team experience, and equip the team with the knowledge and tools to sell effectively. Drive low converting contacts out of the system or to the right channel to meet their needs. Evangelize and champion channel mission, purpose, and needs internally.
  • Set the Bar for Success: Partner with both finance and operations to build the forecasts for the Sales teams by channel.
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Morag Intuit employee
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Alexandria Intuit employee
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"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Carl at work
Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

Hear from our employees

Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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