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Job Details
2022-35677 -

Senior Marketing Manager - Innovation & Capabilities

Location(s): Remote
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Our flagship products – QuickBooks, TurboTax, Credit Karma, and Mint – define the commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees. Intuit has become a staple of American small business and personal finance, with a widespread and deep-rooted presence that is second to none.

People who work for themselves fuel our economy. In the U.S., small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit’s Small Business and Self-Employed Group (SBSEG) is devoted to creating a portfolio of solutions to meet the needs and improve the chances of success for these entrepreneurs.

QuickBooks is traditionally known for accounting and bookkeeping products and services. Increasingly, following customer demand and market trends, we are investing in services that help small businesses run their business on the QuickBooks platform. This includes a number of money movement services, as well as employee management solutions. As a Senior Marketing Manager of Innovation & Capabilities you will be responsible for the end-to-end stand-up of technology enabled capabilities that marketers can use to deliver more sophisticated, advanced, and personalized campaigns to our customers. You will lead highly visible efforts which ladder up to Intuit’s top strategic “big bets” and “input goals”. The Innovation & Capabilities team works with partners across the organization to bring strategies to life from product and engineering teams to analytics and marketing solutions teams.

Qualifications

  • 7+ years driving marketing technology solution builds, marketing capability builds for business teams (e.g., CRM marketing, product marketing). Will consider equivalent roles in product management, marketing solutions architecture or implementation roles
  • Breadth of knowledge across all areas of CRM marketing (e.g., email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one
  • Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data
  • Excellent leadership skills. Demonstrated ability to work in a matrix environment and ability to both influence and develop strong partnerships at all levels. 
  • Skilled in analyzing diverse sets of data to develop insights, experience with quantitative data analysis. Ability to simplify stories with data, and be concise in the insights and how they drive outcomes with leadership and stakeholders
  • Strong organization, time management and task prioritization skills
  • Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points.
  • Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools

Responsibilities

  • Conduct research to identify areas where new technologies (e.g., external MarTech tools) can be embedded into our architecture or built internally built marketing solutions that solve key customer challenges
  • Help manage the capabilities team roadmap of strategic initiatives which help deliver commercial value to the customer
  • Work with product management and engineering teams to prioritize initiatives against value and technical lift effort, and facilitating sprint planning and backlog refinement
  • Design and capture the full set of customer journey implications for newly released capabilities leveraging tools such as Mural
  • Partner with marketing solutions and implementation teams to ensure campaign requirements are captured and delivered
  • Manage target dates, deadlines, and own the full testing agenda for capability launches to identify critical fast follower enhancements / tests
  • Collaborate with performance management, analytics, and finance to analyze and report out on results of capability performance (e.g., revenue impact, customer growth)
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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