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Senior Marketing Manager - QuickBooks Online & Accountant
Location(s): Mountain View, CaliforniaJoin our mission
Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.
Overview
Come join the Small Business Sales Channel Marketing Team as a Senior Marketing Manager driving the growth of QuickBooks Online & Accountant across US Sales Channels. The primary responsibility of the role is to be a thought partner in driving the design, development, and execution of Go-To-Market strategies to set the business up for short and long term success. You will have two direct reports managing the two halves of the US Sales business: Inside Sales and QBO Accountant. They will partner closely with our sales and marketing teams, as well as with our segment, channel, and product partners to deliver awesome and drive strong business results on our QuickBooks Online & Accountant offerings.
What you'll bring
- BA/BS or equivalent experience required, MBA preferred.
- 6+ years of B2B marketing experience, with SaaS and/or Enterprise strongly products preferred.
- Deep understanding of B2B customer mindset and marketing touchpoints across full funnel.
- Well versed in B2B GTM, including thought leadership strategies and developing impactful demand generation and lead nurture campaigns.
- Digital and Brand experience critical.
- Customer-centric mindset. Listens to customers, champions their success and makes decisions that benefit the customer and the entire Intuit portfolio.
- Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and develop business strategies and lead excellent execution.
- Influences across teams to get things done, consistently communicates and influences across all levels up to Executive and across multiple functions to achieve results and build strong relationships.
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact near-term levers.
- Bias for action.
- Strong analytical and problem solving skills with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations.
- Excellent verbal, written, visual/presentation and interpersonal communication skills across all levels of the organization.
- Strong results orientation and decision making skills.
How you will lead
- Develop a deep understanding of our accountant sales channels, competitive landscape, our accountant customers, their needs and our offerings to create strategies for driving conversion throughout the sales cycle.
- Strategy: Partner with Sales and Marketing teams to develop winning short and long term strategies.
- Go-to- Market: Develop, design, implement and measure channel go-to-market programs for QuickBooks Accountant Online throughout our Sales teams.
- Customer Empathy: Serve as a listening post for customer delight.
- Program Execution: manage and monitor execution of all channel marketing programs, working closely with marketing and sales to optimize sales.
- Leverage insights gained from the Sales teams to turn into viable features and offers tailored for the QuickBooks Accountant customers acquired through our Sales teams.
- Aid in creating insights that lead to high retention, increased product usage, and cross sell/up sell.
- Be a strong advocate for sales team experience, and equip the team with the knowledge and tools to sell effectively.
- Connect with sales leaders to understand and communicate the weekly/quarterly/annual results.
- Key storyteller to highlight challenges as well as successes on sales units/dollars and conversion.
- Pivotal contributor to our one-year financial planning process.
- Partner with both finance and operations to build the one-year plan for the Sales Team.
- Manage two direct reports who represent the business to each segment team: Quickbooks Online & Quickbooks Online Accountant.
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily
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"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie
Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily
Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake
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Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily
Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy
Intuit employee
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Carl
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"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."
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