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Job Details

2021-19699 -

Senior Marketing Manager

Location(s): Mountain View, California; Plano, Texas; San Diego, California
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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.

Overview

Come join Intuit Global Marketing Learning & Development as a Senior Marketing Manager.

Our team is looking for a data and experimentation-driven marketer who can deliver marketing rigor, skill building, and development across the marketing and communications organization. Thriving on innovation and human-centered design will be critical to your success as we evolve our organization of over 700 marketers and communicators to deliver the best work of their lives.

What you'll bring

  • 5+ years of funnel optimization including oversight of at least two aspects of demand generation including paid search, programmatic, display, retargeting, paid social, media strategy, mobile, and/or email, driving success measures such as the below:
    • Increased marketing ROI by program / by channel
    • Reduced / optimized CPAs
    • Increased website conversion
    • Improved brand health metrics (e.g. awareness, consideration)
  • Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc.).
  • Customer-centric mindset, methodical in testing and experimentation, data-driven approach.
  • On top of digital marketing trends including machine learning, AI, and mobile.
  • Strong analytical skills - ability to collect and synthesize data while using intuition and experience to develop insights that accelerate decision-making.
  • Strong verbal and written communication skills, rapport with senior executives.
  • Passion for learning and developing others.
  • Strong project leadership - ability to lead, collaborate, influence, and deliver in a matrixed global organization.
  • Self-starter with a proven track record to drive results.
  • Excellent written and verbal English skills.
  • Bachelor’s Degree in Marketing or related field, or equivalent work experience
  • Role will require 15% travel to other sites (e.g. San Diego, Plano, Mississauga, London, Sydney, etc) and conferences.

How you will lead

Exemplify Optimization of Marketing Performance in Existing and Emerging Digital Platforms to Accelerate Growth and Retention

 

Deploy blended learning experiences that uplevel the following skills sets across our org:

  • Applying product marketing frameworks and strategy including positioning, value propositions, product-market fit, pricing, and go-to-market.
  • Developing personalized, relevant and timely marketing strategies which reflect a deep understanding of customer needs and intent
  • Leveraging a functional knowledge of enabling marketing technology - opportunities and limitations
  • Optimizing against KPIs by aggressively innovating, evaluating, prioritizing, and implementing test and learn strategies 
  • Utilizing data-driven methodology, analysis and measurement to improve effectiveness and efficiency across marketing channels with experimentation as a way of operating day to day
  • Working closely with analytics and business operations to build and leverage tracking, attribution, automation and optimization
  • Applying strong analytical approach to funnel metrics, measurement and campaign performance

Deliver Awesome

  • Drive a relentless focus on customer needs and motivations across marketers, communicators, managers, and leadership to surface insights and opportunities.
  • Uplevel team skill sets by designing, building, and facilitating blended learning experiences that support on-demand, social, instructor-led, and self-guided learning.
  • Partner heavily with Segment and Global Leadership to identify and prioritize learning and talent development needs to structure plans for growth.

Learn Fast

  • Leverage rapid, hypothesis-driven testing to pilot, optimize, and scale new initiatives.
  • Drive skill set assessment to identify gaps at every level and then partner to build capabilities through coaching, learning experiences, tools, and platforms.
  • Be at the forefront of marketing technology, e.g. Machine Learning and AI, to keep our community up-to-date on breakthrough tactics and technology.
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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