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Job Details
2023-47045 -

Vice President of Creative - Brand & Storytelling

Location(s): Mountain View, California
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

We are looking for a visionary and dynamic Vice President of Brand Creative to join Intuit’s Brand and Transformation team. Reporting to the SVP, Chief Storytelling Officer, the Vice President of Brand Creative will lead and influence all aspects of the creative expressions of the Intuit brand externally across paid and owned channels, sponsorships, employer brand, events, as well as internally with flagship events that fuel the company’s transformation. This leader, in close partnership with the Vice President of Brand and the Vice President of Corporate Communications,, will lead creative excellence through a deep bench of world-class designers, copywriters and video producers to deliver exceptional work that inspires and engages our employees, customers, partners, communities, and shareholders. This role will require a deep partnership with brand builders across the Intuit ecosystem to elevate Intuit to a household brand through and with our four cornerstone brands: TurboTax, Credit Karma, QuickBooks, and Mailchimp. 

The ideal candidate will have a proven track record of building and leading in-house creative teams to deliver exceptional and breakthrough work across a wide range of brand touchpoints.

Qualifications

Leadership Skills:

  • Strong ability to deliver excellence at scale, with high velocity
  • Creative leadership that inspires creative teams to continuously raise the bar
  • Ability to foster an environment of creative energy and bold thinking 
  • Customer obsessed, data-driven, strong interpersonal skills
  • Lives and breathes culture and in touch with latest trends 
  • Strategic and analytical thinker with a drive towards execution and delivering results
  • Ability to lead across a large global organization
  • Experience driving business objectives, on time, within budget
  • Excellent communication skills and ability to collaborate with multiple teams as well as executives
  • Leading and driving transformation
  • Best-in-class team building and engagement skills
  • Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment
  • Proven experience working with product organizations, highly technical teams and ability to handle multiple projects in a fast-paced environment

 

Experiences:

  • Experience building and leading an in-house, multi-disciplinary creative function for a large company
  • Creative agency experience with breadth of industry experience
  • Brand strategy and go-to-market integrated campaign development execution
  • Proven track record delivering breakthrough creative work across paid and owned channels. 
  • Social-first mindset and track record of increasing engagement and followership 
  • Creative campaign development and cross-channel media experience, both B2C and B2B, including experience working with or at agencies 
  • Brand architecture, voice and tone, and visual identity system acumen
  • Experiences working in innovation driven technology companies

Responsibilities

Intuit Brand: Shape the creative expression of the brand to position Intuit as the global financial technology platform that allows our customers and communities to prosper. Work includes:

  • Elevate the Intuit brand through a dynamic and ownable visual identity 
  • Define and activate clear and authentic voice and tone guidelines to help bring Intuit’s personality to life across audiences and channels
  • Refine and execute the Intuit platform brand architecture in close partnership with our cornerstone brands 

 

Intuit Brand Go-To-Market Strategy and Implementation: Deliver breakthrough creative expressions of the Intuit brand to achieve bold outcomes across reputation (trust), awareness, familiarity and understanding. Understand success of campaigns and give the Intuit brand more meaning and depth through breakthrough creative work that captures the heart and soul of who we are and how we power prosperity for the customers and communities we serve. Work includes:

  • Campaign creative development (paid and owned)
  • Go to market creative concepting and implementation for corporate responsibility efforts with focus on financial literacy
  • Intuit employer brand building across key regions and functional areas
  • Intuit.com end to end design and content strategy 
  • Work closely with creative counterparts across the Intuit ecosystem to build in-house marketing capabilities by streamlining usage of agencies and scaling centralized creative support

 

One Intuit Sponsorship Strategy and Execution: end-to-end creative oversight of sponsorship activations across current cross-ecosystem partnerships as well as new ones. Work includes:

  • Establish Intuit Dome as a ‘world-class’, tech-led, entertainment venue that transforms the fan experience strengthens the community and powers prosperity in unprecedented ways
  • Increase Intuit awareness and association of cornerstone brands with Intuit through coordinated, cross-Intuit activation of high-profile partnerships including the NFL 
  • Deliver 10X activations and net new partnerships that build cultural relevance of Intuit and accelerate perceptions of Intuit as an innovative technology brand at scale 

 

Intuit flagship events: Deliver world-class and transformative hybrid experiences for existing employees (State of the Company, Intuit Leadership Conference, Big Bet Review, 6-year plan, Global Engineering Days, and many more), for prospect top tech  talent (AfroTech, Grace Hopper) and for customers/partners (QuickBooks Connect), and shareholders (Investor Day).

 

Success Metrics

The successful leader will play a pivotal role helping the company achieve our Big Bets, Bold Goals and True North which run across key metrics, employee, customer, partner, and shareholder measures. In addition to helping the company achieve our broader goals, success in this role be defined as:

  • Increase in brand awareness, understanding, familiarity, and trust
  • Perception of Intuit as an innovative, tech company and a best place to work 
  • Deliver breakthrough creative that puts Intuit on the map

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $329,000 - 445,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Award-winning culture, best-in-class benefits

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Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

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People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

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EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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