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Job Details
2021-26402 -

Senior Manager, Digital Analytics

Location(s): Plano, Texas
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Come join the PCG Analytics team as a Senior Manager, Digital Analytics. We are seeking an exceptional Sr. Manager of Digital Analytics to lead a high-performing team of Business Data Analysts across PCG Analytics team. We are looking for a data-driven individual with excellent data and analytical skills and a passion for delivering data-driven business outcomes.

As a Senior Manager, Digital Analytics, you will lead a team of digital and marketing analysts to dive deep into our acquisition data and campaigns to uncover actionable insights to measure and improve customer LTV, optimize channel spend using multi-touch attribution, improve conversion funnels thru experimentation, forecasting and predictive models for improving acquisition CPAs. The role needs deep knowledge of digital and media ecosystem. This position works alongside marketers, product management, data engineering, agency partners and finance team to deliver business results and grow our customer base for our professional tax products.

Qualifications

What You Will Bring

 

  • Proven leader in data space with 5+ years of experience working in Digital/Web analytics, Marketing analytics, product analytics or related fields.
  • Strong people management skills leading teams for at least 2 years and growing talent
  • Experienced in CRO, LTV modeling, Multi-channel attribution and experimentation design and execution. Demonstrated experience in personalization strongly preferred.
  • Proven expertise in Page Tagging, Adobe Analytics, Data Management, Test Deployment, Measurement and Recommendation Excellent knowledge of Adobe Analytics (or equivalent) and domain expertise in subjects such as experimental design and Multivariate/A-B testing required.
  • Proficient in SQL, data visualization software such as Tableau, Qlik, PowerBI etc., and Excel. Familiarity with programming languages and stats packages (e.g. python, R) and big data technology such as HIVE and Hadoop preferred.
  • Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations
  • Demonstrates highly effective cross functional leadership and experience working in a large matrixed organization, aligning cross functional stakeholders, gathering business requirements, and launching product features
  • Proficient organizational skills, time management, portfolio prioritization experience, and accountability required
  • Ability to manage multiple projects simultaneously to meet objectives and key deadlines, balancing short & long term strategic implications to meet and/or exceed business objectives
  • Technical undergraduate degree required (Engineering, Computer Science, Statistics, Analytics etc.) or equivalent experience

Responsibilities

How You Will Lead

 

  • As a subject matter expert on marketing analytics for Paid Search, Organic Search, Display, and Social channels, develop actionable insights and recommendations to support and guide marketing investments decisions
  • Lead a team of digital and marketing analysts to dive deep into our acquisition data and campaigns to uncover actionable insights to measure and improve customer LTV, optimize channel spend using multi-touch attribution, and improve conversion funnels thru experimentation
  • Help us understand drivers of business performance thru forecasting and predictive models in service to improving acquisition CPAs.
  • Design, execute and optimize web experiences and marketing experiments through A/B testing, using hypothesis-driven approach to testing.
  • Partner with Product Management and Engineering Teams to build, enhance and maintain the enterprise digital data layer. This also includes adding, deleting, and monitoring various tags placed on the tag manager and overall tag manager health.
  • Create dashboards to understand key drivers of growth/conversion and proactively come up with ideas to improve customer experience.
  • Communicate analytical findings and recommendations in a clear and concise way to non-technical audiences, both in oral and written presentations.
  • Strong focus on automation to scale current and future processes
  • Guide, Coach, and Mentor teams responsible for data and analytics projects through cross-functional partnerships, resource allocation and prioritization
  • Proactively evangelize a data-driven approach to delivering experiences that delight customers and driving insights leading to strong hypotheses, decisions, or innovative opportunities.
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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