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Senior Manager, Digital Analytics
Location(s): Plano, TexasCompany Overview
Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Come join the PCG Analytics team as a Senior Manager, Digital Analytics. We are seeking an exceptional Sr. Manager of Digital Analytics to lead a high-performing team of Business Data Analysts across PCG Analytics team. We are looking for a data-driven individual with excellent data and analytical skills and a passion for delivering data-driven business outcomes.
As a Senior Manager, Digital Analytics, you will lead a team of digital and marketing analysts to dive deep into our acquisition data and campaigns to uncover actionable insights to measure and improve customer LTV, optimize channel spend using multi-touch attribution, improve conversion funnels thru experimentation, forecasting and predictive models for improving acquisition CPAs. The role needs deep knowledge of digital and media ecosystem. This position works alongside marketers, product management, data engineering, agency partners and finance team to deliver business results and grow our customer base for our professional tax products.
Qualifications
What You Will Bring
- Proven leader in data space with 5+ years of experience working in Digital/Web analytics, Marketing analytics, product analytics or related fields.
- Strong people management skills leading teams for at least 2 years and growing talent
- Experienced in CRO, LTV modeling, Multi-channel attribution and experimentation design and execution. Demonstrated experience in personalization strongly preferred.
- Proven expertise in Page Tagging, Adobe Analytics, Data Management, Test Deployment, Measurement and Recommendation Excellent knowledge of Adobe Analytics (or equivalent) and domain expertise in subjects such as experimental design and Multivariate/A-B testing required.
- Proficient in SQL, data visualization software such as Tableau, Qlik, PowerBI etc., and Excel. Familiarity with programming languages and stats packages (e.g. python, R) and big data technology such as HIVE and Hadoop preferred.
- Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations
- Demonstrates highly effective cross functional leadership and experience working in a large matrixed organization, aligning cross functional stakeholders, gathering business requirements, and launching product features
- Proficient organizational skills, time management, portfolio prioritization experience, and accountability required
- Ability to manage multiple projects simultaneously to meet objectives and key deadlines, balancing short & long term strategic implications to meet and/or exceed business objectives
- Technical undergraduate degree required (Engineering, Computer Science, Statistics, Analytics etc.) or equivalent experience
Responsibilities
How You Will Lead
- As a subject matter expert on marketing analytics for Paid Search, Organic Search, Display, and Social channels, develop actionable insights and recommendations to support and guide marketing investments decisions
- Lead a team of digital and marketing analysts to dive deep into our acquisition data and campaigns to uncover actionable insights to measure and improve customer LTV, optimize channel spend using multi-touch attribution, and improve conversion funnels thru experimentation
- Help us understand drivers of business performance thru forecasting and predictive models in service to improving acquisition CPAs.
- Design, execute and optimize web experiences and marketing experiments through A/B testing, using hypothesis-driven approach to testing.
- Partner with Product Management and Engineering Teams to build, enhance and maintain the enterprise digital data layer. This also includes adding, deleting, and monitoring various tags placed on the tag manager and overall tag manager health.
- Create dashboards to understand key drivers of growth/conversion and proactively come up with ideas to improve customer experience.
- Communicate analytical findings and recommendations in a clear and concise way to non-technical audiences, both in oral and written presentations.
- Strong focus on automation to scale current and future processes
- Guide, Coach, and Mentor teams responsible for data and analytics projects through cross-functional partnerships, resource allocation and prioritization
- Proactively evangelize a data-driven approach to delivering experiences that delight customers and driving insights leading to strong hypotheses, decisions, or innovative opportunities.

"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."

"It’s important to always strive for improvement, even if you’re already in a good place."

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."

"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."

"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."

"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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