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Job Details

2020-16991 -

Senior Marketing Manager - QuickBooks Commerce GTM

Location(s): Mountain View, California - San Francisco, California - San Diego, California - Plano, Texas - Tucson, Arizona
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

The U.S. GTM Portfolio Team in Intuit’s Small Business and Self-Employed Group (SBSEG) is responsible for growing revenue and market share by developing deep customer insights and product expertise to build winning positioning, messaging and go-to-market strategies while partnering with cross-functional teams to execute. The GTM Portfolio Team is accountable for in-year revenue and customer goals. In this role you will have the opportunity to lead go-to-market for QuickBooks Commerce which is a new product platform for product-based businesses to grow and manage their businesses from. This offering provides product-based businesses total control over their entire business, on one single platform, so that they can expand their channels, increase their number of customers, sell more, and get paid fast!

This is a unique opportunity for a highly motivated and experienced marketing leader to drive the go-to-market strategy for launching and scaling this new QuickBooks offering. This role is designed for someone that is strong at managing and being accountable for business performance, and developing and executing winning go-to-market strategies. This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, has strong business acumen, loves balancing multiple stakeholders, and can switch quickly from strategic thinking to the tactical details to drive exceptional business results. The ideal candidate will have experience in launching and marketing new financial products or services.

What you'll bring

  • 5+ years of marketing, brand management, or business strategy experience, including bringing new offerings to market, and driving revenue & customer growth. Experience managing or working with many channels is a plus.
  • Strong prioritization skills and strategic decision making, including narrowing from a range of opportunities to determine the highest impact near-term and long-term levers.
  • Experience leading the end-to-end merchandising strategy, including defining value propositions, consumer messaging, business models, customer segmentation and pricing.
  • Demonstrated track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment.
  • Clear track record of being accountable for making smart and fast decisions, partnering cross-functionally, delighting customers and driving dramatic growth through successful marketing strategies and execution
  • Strong research capability with experience using design thinking and scientific methodologies, lean testing experience is mandatory.
  • Strong qualitative and quantitative research and testing experience. Must be comfortable designing, implementing and fielding both one-on-one interviews and large quantitative studies.
  • Strong analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis and recommendations.
  • Strong track record of leadership and influencing skills in a cross-functional, fast-moving environment.
  • Excellent verbal, written, and interpersonal communication skills.
  • BA/BS required, MBA strongly preferred.

How you will lead

  • Develop, manage, and deliver on the 1-year subscriber and revenue plans
  • Develop compelling and engaging messaging and value propositions to drive the creation of channel content, sales tools, customer and partner communications in service of driving customer acquisition and revenue
  • Execute, measure, and refine go-to-market strategies including messaging, training, sales enablement, and product/feature launches
  • Effectively use segmentation and targeting to optimize messaging for the right channel, target and business goal (acquisition, cross-sell, attach, retention)
  • Work cross-functionally to deliver and integrated GTM launch, including marketing plans, campaign messaging, and sales readiness
  • Rapidly develop learning and test plans to successfully drive business results and recommendations for product positioning and pricing
  • Partner with Product Management and Design to create seamless customer experiences
  • Help drive the strategic planning, implementation, tracking, and reporting of product launches and go-to-market programs and activities
  • Gather and analyze competitive intelligence to support decision making and strategic direction about GTM and product strategy
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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