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Job Details
2022-36328 -

Business Manager, Growth Acceleration & Strategy

Location(s): San Diego, California
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We use technology to solve our customers’ most important problems. We serve customers by finding more ways to put more money in their pockets, eliminating work so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence.

Intuit’s stable of powerful brands include TurboTax, QuickBooks, Credit Karma, MInt and Mail Chimp. Within our consumer group, TurboTax has a clear growth strategy to transform the tax landscape.  Consumers are rapidly turning to digital solutions to solve their most pressing financial needs: making ends meet, maximizing their tax refund and saving more for the future. Turbo Tax is a >$3.5B business that serves over 40M customers each year. The brand has an exciting growth program fueled by some of the biggest innovations in the tax category.

Qualifications

  • 5-8 year track record for developing winning growth strategies AND inspiring excellent execution through cross-functional teams 
  • Experience marketing to a bicultural Hispanic audience is mandatory; Spanish language fluency preferred
  • Track record in setting clear strategic direction and driving rapid growth.
  • Experience working with channel advertising, design/creative, and agency teams. 
  • Robust analytical and problem-solving skills with clear examples of using data to quantify and define customer insights and make recommendations
  • Proven success in turning deep customer understanding into insightful value props, messaging, marketing strategy and execution that drives strong business results
  • Proven success in partnering, influencing, and collaborating internally and externally to establish shared passion and goals
  • Passion for Latino culture and personal finance space
  • Excellent verbal, written, and interpersonal communication skills
  • BA/BS required; MBA preferred or equivalent experience

Responsibilities

This exciting role is responsible for driving long-term strategy, as well as annual strategic GTM plan and business delivery for the fast growing Latino customer segment.  The current revenue associated with the role is over $450M.

Specific responsibilities include:

  • Own the end-to-end view of the Latino customer segment; drive in-year delivery of units & revenue and drive the multi-year strategy to win in this growing customer segment.  
  • Partner with cross-functional teams, including Marketing, Research, Finance, Analytics, Customer Success, and Product teams, to develop business cases, drive prioritization of strategic initiatives, influence product and marketing roadmaps, and execute the delivery of the business.
    • Partner with Product team to translate the long-term strategy into a near-term roadmap and product enhancements.
    • Partner with Market Research to identify and quantify customer needs across acculturation and generate the killer insights that motivate change in consumer perception and behavior change.
    • Partner with Marketing & Advertising teams to translate strategy and product roadmaps into innovative, multi-channel, dual language marketing campaigns that reliably deliver on annual customer and financial growth goals. 
    • Partner with Design and Marketing  Channel leads to develop segment-specific creative and content strategy for marketing / advertising channels and TurboTax.com to drive customer acquisition. 
    • Partner with Finance & Analytics teams to measure and manage business performance. 
  • Build a short-term go-to-market plan in partnership with product, marketing and partnership colleagues to reliably deliver on annual customer and financial growth goals.  
  • Own business performance on a weekly basis; establish KPIs to measure performance of strategic initiatives, actively analyze business data to generate insights and make informed decisions that drive business results
  • Drive and refine long-term, multi-year strategy for disruptive growth among key growth segments with ownership for the value proposition and communication strategies.
  • Deeply understand customer needs & money challenges (both expressed and latent), understand & analyze market opportunities, and design the innovation strategy and dual language, go-to-market strategy to unlock growth opportunities across Hispanic acculturation. 
  • Monitor and stay current with the competitive landscape and market trends to identify new and evolving customer needs, identify additional market opportunities, and refine our competitive advantage.
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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