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Job Details
2022-32501 -

Director Data and Analytics

Location(s): San Diego, California
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is seeking an experienced Marketing and Customer Analytics Director to help drive our marketing attribution, data science and use of customer lifecycle data to drive user acquisition, retention and engagement.  This leader will be responsible for re-imagining how we leverage data across all marketing channels, how we enhance signals to understand customer intent and drive channel and pricing optimization across our portfolio.  This role requires someone who can build and own the overall customer journey analytics strategy and drive deep analysis of customer issues, pain points, funnel metrics and enable our marketers and product leaders to create exceptional digital experiences.  Create customer segmentation and contact strategy, leveraging 1st and 3rd party customer data.  This role requires a leader who has deep experience in marketing attribution/spend optimization, data science and customer data analysis (segmentation, propensity modeling, attrition modeling etc.,) and is confident in leading a high-performance team to flawlessly execute against a large portfolio of programs and initiatives that deliver exceptional business results.

This role will report to the Vice President of Data and Analytics for the Consumer Group.  Our ideal candidate will be:

Visionary: Operate as a thought and visionary leader, with the ability to guide, influence and inspire peak performance across the analytics functions.  Develop the analytic roadmap and partner with other data teams to help shape a coherent data strategy to support business growth. Strengthen alignment around analytic capabilities with marketing, data engineering and AI technology partners.  Share insights with senior executives and craft related action plans with internal stakeholders

Leader: Guide and inspire the teams around analytics best practices and evangelize strategic use of data to increase data literacy throughout the entire organization.  Continually look at the environment to challenge our assumptions around new sources of data, tools, talent, potential partners, etc.  Lead a large team of data scientists, data analysts and experimenters and refine how we add value to our marketing partners

Technical Do-er. You have hands-on experience developing data science solutions using open-source tools and cloud computing platforms.  You can engage and unblock teams and help them evaluate trade offs in mar-tech, data engineering and AI spaces.  You enjoy marketing challenges of developing acquisition, retention and engagement strategies for a user. 

Statistically-minded. You’ve built models, validated them, and back tested them. You know how to interpret a confusion matrix or a ROC curve. You have experience with clustering, classification, sentiment analysis, time series, and deep learning.  You have the skills to retrieve, combine, and analyze data from a variety of sources and structures. You know understanding the data is often the key to great data science.

Intellectually curious: You are comfortable navigating between the big ideas and executional realities to create an achievable strategic product vision. Comfortable with ambiguity, a hunger to learn and a seeker of new challenges.

Qualifications

  • Proven experience leading and inspiring a high-performing data team to support growth objectives
  • Understanding of advanced analytic techniques and modern tools
  • 10+ years of experience in a customer analytics, experimentation and data science, with direct analytics leadership experience
  • Expertise in econometric modeling practices and how to apply models to measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
  • Hands-on experience building out measurement frameworks combining descriptive analytics, modeled insights and causal inference to make tactical recommendations for media optimization
  • Experience with attribution platforms for both digital and linear media, the data required to power them and methodologies for measurement
  • Understanding of how to design and execute incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
  • Familiarity with marketing technology concepts and tools (e.g., DMP, CDP, web analytics, identity resolution, programmatic ad serving, data integration)
  • Ability to communicate at all levels with both business and technology leaders, with a strong understanding of business data requirements and technology capabilities
  • Desire to “roll up the sleeves” and get into the heart of the business
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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Our culture and entrepreneurial spirit have earned us a spot on “Best Companies to Work For” lists year after year. Join us in our mission to power prosperity around the world.

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