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Job Details

2021-20554 -

Group Manager, CRM Analytics

Location(s): San Diego, California; Mountain View, California
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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.

Overview

Intuit is seeking an experienced analytics leader to spearhead the growing CRM Analytics team within Intuit’s Consumer Group (TurboTax, Mint, Turbo). We have an exciting opportunity to evolve and accelerate the way we leverage behavioral and transactional data to surface customer insights, build models to personalize customer experiences, and deliver awesome outcomes for the business and our customers. This role will drive critical cross-functional strategies and will partner closely with marketing managers, product management, data engineering, data analytics, and data science. The insights and strategies generated by the CRM Analytics team will be instrumental in boosting customer retention, reducing customer churn, and increasing customer lifetime value.

What you'll bring

  • 10+ years of experience working in web, product, marketing, or other related analytics fields. Ability to tell stories with data, educate effectively, and instill confidence, motivating stakeholders to act on recommendations.
  • 5+ years working with customer data in CRM analytics, customer analytics, customer insights, customer lifecycle marketing, or related field/function. Demonstrated ability to deeply analyze customer data to inform marketing and product decisions.
  • 3-5 years' experience managing data analysts and data scientists with a proven track record of building high-performing analytics and data science teams and developing successful analysts/data scientists.
  • Strong modeling foundation is a plus, including hands-on expertise with data mining and statistical modeling techniques such as clustering, classification, regression, tree-based methods, neural nets, support vector machines, anomaly detection, and natural language processing.
  • Experience with customer segmentation, data enrichment tools and technologies, and personalization at scale (preferably in a B2C context).
  • Highly proficient in SQL, Tableau, and Excel, with expertise in modern advanced analytical tools and programming languages such as Python a plus.
  • A great storyteller and communicator and can build relationships with a diverse set of stakeholders, including both technical and non-technical colleagues.
  • Ability to manage complex, cross-functional projects end-to-end and drive organizational change via both clarity of strategy and executional rigor.

 

MS in Statistics, Mathematics, Computer Science, Economics, Operations Research, or equivalent experience is preferred.

How you will lead

  • Drives strategic thinking to optimize product, marketing, and customer success efforts (inclusive of experimentation) for customer journeys, based on customer segments, lifecycle stages, and other critical customer attributes.
  • Represents analytics function on cross-functional leadership team and provides/inspires data-driven change around end-to-end customer experiences to improve retention and reduce churn.
  • Develops and grows an exceptional team of data analysts and data scientists; prioritizes the team’s work to maximize effectiveness and impact both at the individual and team level.
  • Partners with cross-functional stakeholders to better understand our users and create a single, accurate view of a customer across businesses to make decisions about how best to acquire/retain them, segment, identify high potential value, and proactively interact with them.
  • Leads the full cycle of iterative big data exploration, including hypothesis formulation, algorithm development, data cleansing, testing, insight generation/visualization, and action planning.
  • Collects, analyzes, and models available data to advance the customer analytics space and build a broad understanding of the Consumer Group’s customers and relevant customer segments.
  • Pursues data quality, troubleshoots data validation, and sees issues to resolution.
  • Provides guidance and support to business leaders and stakeholders on how best to harness available data in support of critical business needs and goals.
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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