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Group Manager Marketing

Category Marketing Location San Diego, California; Plano, Texas Job ID 2024-56232

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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Come join our Marketing Team as a Group Marketing Manager in the Intuit ProConnect Group. Flex your B2B marketing skills at one of Intuit's most successful business units known for a clear and focused strategy to delight our accountant and professional tax customers.

We’re looking for a forward-thinking self-starter who has experience translating customer insights into strong marketing plans, with a reputation as a multiplying leader and talent magnet. You will be responsible for leading our tax acquisition team and driving rapid revenue and customer growth.

Responsibilities

Lead a team of product and growth marketers through career development, performance management with ongoing coaching and feedback
Gain deep customer insights, product expertise and competitive intelligence to inform a segmentation strategy and go-to-market plan for new offerings
Develop winning product positioning and influence the product roadmap to deliver on the biggest customer needs
Brainstorm and execute against big bold ideas to drive rapid growth of the tax acquisition business
Own the business outcomes and communicate regular updates to senior leadership through ongoing forecasting, reporting and root cause analyses
Partner closely with cross-functional teams spanning marketing, product, design, analytics, finance, legal, sales and customer success
Actively analyze data to generate insights and make fast, informed decisions that drive business results
Build a high-performing, development culture by building go-to-market best practices, capabilities, and up-leveling the team’s marketing craft

Qualifications

10+ years of business experience leading marketing strategy development and cross-functional execution, with 5+ years managing direct reports
Strong go-to-market and product marketing craft and a demonstrated ability to develop the capability in others
Integrated marketing and communications acumen translated into the ability to write clear and compelling creative briefs
Strong influencing and communications skills across all levels up to executive
Track record of being a multiplier and talent steward, building highly performing teams
Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into roadmaps and actionable, cross-functional go-to-market plans
Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short- and long-term business outcomes
Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to support
Strong experimentation and testing skill set with the ability to teach others

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Southern California $191000-258000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.