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Job Details

2020-15927 -

Group Marketing Manager, Smart Money Direct Response

Location(s): San Diego, California
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Join our mission

Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Come join the Intuit Consumer Group as a Group Marketing Manager of Smart Money Direct Response Marketing. The Consumer Group includes our TurboTax, TurboTax Live, Turbo and Mint products, empowering millions of customers with tax preparation and personal financial management.

What you'll bring

  • 10+ years of email + digital marketing experience, preferably in direct marketing and/or financial subscription businesses. 
  • Significant mobile application expertise including delivering best in class push and in-app engagement experiences 
  • Experienced people manager with a minimum of 3 years successfully managing others
  • Demonstrated impact on the growth of a CRM program and its impact to the business due to a combination of your team building and mentorship ability, as well as the innovative ideas you have contributed or otherwise helped foster. 
  • Demonstrated understanding and implementation of cutting-edge marketing and advertising technology, implementation of machine learning and personalization approaches using real-time data
  • Effective communicator who can create and easily communicate a strategy, why it matters, and how actions ladder up to business goals
  • Customer-backed leader who can translate customer insights and needs into critical priorities
  • Ability to lead and influence beyond the current business unit (i.e. collaborate across brands, teams, and functions with high impact)
  • Critical thinker and are familiar with email optimization tactics to improve performance. You love testing and know how to quickly pivot based on results. 
  •  Experience developing and tracking/monitoring KPIs with a proven ability to make data-driven insights for business optimization. 

 

How you will lead

We are looking for an inspiring leader and customer engagement rock star to join our award winning advertising team. In this role, you will:

 

  • Lead a team and agency partners across our Mint notification efforts, including Email, Push, SMS, and in-product. 
  • Manage the health and campaign results for our programs, encompassing the marketing, transactional, and lifecycle programs supporting activation and retention. 
  • Regularly identify trends and email/push marketing strategies from other leading brands to glean insights on best practices and new innovative ideas for marketing tactics, including audits of how we can acquire, nurture and retain these customers. 
  • Champion adoption of new technologies, such as machine learning, and drive the team’s efforts for delivering personalization across the end-to-end customer experience  
  • Develop a rigorous testing strategy alongside the team to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors across channels, ultimately increasing efficiency. 
  • Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization
  • Support the team’s learning and development plans, providing ongoing coaching and feedback to help direct reports achieve development goals
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Carl Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."

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