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Job Details

2020-15224 -

Marketing Manager - Brand Advertising

Location(s): San Diego, California
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Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. With products like TurboTax, QuickBooks and Mint, we’re using technology to build solutions to challenging financial problems for millions of people around the world.

Overview

Intuit is seeking an experienced Marketing Manager to help drive advertising for TurboTax’s multi-million dollar brand campaign in partnership with Wieden+Kennedy, one of the world’s foremost creative agencies. We’re looking for you if you have experience managing consumer-oriented, national brand campaigns across TV, audio, digital and non-traditional. 

As a Marketing Manager for Personalized IMC, you would have primary responsibility for TurboTax brand advertising with a focus on creating audience-based integrated communications that deliver the right message to the right person, at the right time, in the right channel. This position requires that you be a strategic thinker with strong analytical skills who can also drive for results through flawless execution of a complex, multi-faceted creative campaign. 

What you'll bring

  • BA/BS degree in marketing or related field (or equivalent experience) 
  • Minimum 5 - 7 years brand advertising experience
  • Consumer packaged goods or technology consumer goods experience preferred
  • Experience in national television advertising desired
  • Agency experience strongly desired
  • Business acumen, strong strategic judgment, and good creative instincts 
  • Excellent written and verbal communication skills 
  • Creative problem-solving and analytical skills 
  • Ability to drive results in a challenging and highly matrixed environment
  • Positive, welcoming and collaborative. Values diversity and perspectives of the team.

 

How you will lead

  • Go-to-Market Campaign Planning – Leverage consumer/market insights and business analytics to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives. 
  • Creative Development – Drive the creative development process from initial concept to final production in collaboration with key stakeholders. Ensure consumer insight and business strategies translate into great execution. Establish objectives and action standards for copy testing/in-season creative tests. Manage creative reviews and feedback sessions. Oversee shoots and pre/post production. Drive legal reviews, claims substantiation and network clearance.
  • Activation – Manage strategy and development of assets for 360-degree campaign activation across performance channels, social media, PR and sponsorships in an effort to extend campaign idea and drive engagement with customers.
  • Competitive/Market Analysis – Track competitive creative messaging and media activity, draw implications about business strategy and establish contingency and action plans. Work with business partners to determine impact of competitive intelligence on broader business plans.
  • Program Management - Work with the agency to manage the timeline and budget for the entire campaign. Define statements of work. Work with the agency on an ongoing basis to track and manage the program budget and deliver accurate monthly forecasts.
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