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Job Details

2020-18535 -

Marketing Manager, Data Enablement & MarTech

Location(s): San Diego, California
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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.

Overview

Intuit's Consumer Group Digital Activation Team is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels, client and server-side data integrations, and web analytics technology for the Consumer Group brands (ex. TurboTax, Mint).

The Digital Activation Team is looking for an experienced Marketing Manager to work across the organization to drive the data enablement and manage the marketing technology that delivers digital audiences and insights. This role drives critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects.

What you'll bring

·       3-5 years’ professional experience in marketing and managing marketing technologies

·       Demonstrated high levels of ownership, responsibility, and initiative

·       Experience with marketing and analytics technologies, including having deep technology knowledge of martech and experience owning the operations of the technology

·       Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties)

·       Strong use of segmentation and targeting to drive awesome customer experiences

·       Proven ability in A/B testing and conversion optimization

·       Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, excellent teaching and training skills.

How you will lead

·       Digital Audience Activation:

o   Partners on strategy and drives execution and QA of digital audiences in technologies including in platforms including our Customer Data Platform, Data Management Platform, data onboarder and publisher platforms like Google and Facebook.

o   Partners with stakeholders on digital audience test plans and performance optimization

o   Drives the use and optimization of digital audiences for personalization on owned properties

o   Works with legal and privacy on digital audience plans and technologies

o   Drives proof of concepts and learning plans for new marketing technologies

·       Be a subject matter expert for data enablement across multiple internal and external systems and onboard stakeholders’ use cases for activating data.

·       Effectively identify critical items that need action and drive them to closure. Balance business needs and technical constraints.

·       Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration.

·       Contributes to 1 and 3-year planning

·       Manage purchase orders, invoicing and accruals of our marketing technology partners.

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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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