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Job Details
2021-25325 -

Marketing Manager - TurboTax Live

Location(s): San Diego, California
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Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Overview

Join the TurboTax Business and Marketing Strategy Team and help bring to market TurboTax Live, a new offering that will transform assisted tax preparation forever.  This exciting Marketing Manager role will give you the opportunity to be on the ground floor of bringing this break-through service to market.  You will contribute to the development of the Go To Market plan, working across marketing channels, design, customer success and research, in a highly collaborative and influential role.  We’re looking for a forward thinking, self-starter, who has solid experience translating consumer insights into strong marketing execution.

What you'll bring

  •   5+ years professional experience in marketing
  •   Bachelor’s degree required, or equivalent experience, MBA a plus
  •   Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
  •   Solid written and verbal skills to communicate program objectives, develop creative briefs and share results across the organization
  •   Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
  •   Track record of making principled, data-based business decisions balanced with experienced judgement
  •  Strong experience and success in turning deep customer understanding into insightful market strategy and execution that drives strong business results

How you will lead

  •   Contributes to 1 and 3-year plan development and executes programs in service to it
  •   Leverages customer, market and competitive understanding to inform go to market strategy and execution
  •   Owns and drives marketing programs and related analysis
  •   Works across channel marketing & design teams to ensure strategy alignment and execute integrated marketing programs
  •   Develops and communicates clear, differentiated positioning, messaging and strong creative briefs to guide creative development and strong marketing programs
  •   Evaluates copy and creative execution and provides constructive feedback to design teams
  •   Uses qualitative and quantitative research to uncover consumer problems & needs and leverages deep consumer empathy to drive recommendations
  •   Experiments, by developing clear hypotheses, running A/B in-market tests, using data analytics to interpret test results, rolling out test wins, and implementing improvements to drive results.
  •   Understands and identifies key success metrics for each initiative and manages programs to meet/exceed goals.
  • Drives results by leveraging their influencing abilities across teams for which they do not have direct management responsibility
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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