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Job Details
2022-36491 -

Marketing Manager

Location(s): San Diego, California
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit’s Consumer Marketing team is looking for a marketing manager who can bring to life personalized experiences to the TurboTax customer journey through email, mobile and direct mail. You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You create campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity. This role will be responsible for managing and owning automation journeys that drive customer onboarding, retention, intervention, and lifetime value while building memorable filing experiences for both new and returning customers.

Qualifications

  • 5-7 years craft expertise in email marketing with demonstrated success in personalization, optimization, and journey orchestration.
  • Deep understanding of how data can be used to personalize content, segment audiences, and drive targeted campaigns using customer attributes.
  • Familiarity with how customer journeys are built in an ESP tool and an ability to translate your marketing ideas to clear, concise steps for the operational team to execute your vision.
  • A decisive test-and-learn mentality constantly challenging the norms, unafraid to ask the bold questions, and unafraid to fail. Ready to transform ideas and build with speed.
  • Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure, across multiple teams and stakeholders. Experience navigating third-party agency partnerships to produce impeccable-quality, reliable work.
  • Sincere, genuine customer empathy and the willingness to turn real-world feedback into a blueprint that improves their filing experience.
  • Comfortable articulating campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation.
  • Experience partnering with Strategy teams to help devise, implement and measure complex test plans.
  • Ability to speak confidently and clearly about your ideas with stakeholders and support your thoughts with conviction, while being open to differing perspectives and viewpoints.

Responsibilities

  • Manage TurboTax retention marketing channels (email, Push, Direct Mail) specifically focused on automated email campaigns that solve customer problems using data to target and personalize customer journeys.
  • Develop the executional roadmap to retain customers and grow customer lifetime value; understand the impact of messaging, offers, and relevant channel touchpoints on key customer segments.
  • Work directly with data managers to understand what customer attributes exist, where the customer data originates, and how to utilize that data to trigger and personalize email campaigns.
  • Brief internal and external creative teams to develop best-in-class campaigns with compelling storytelling and ensuring brand integrity.
  • Articulate complex campaign requirements to deployment partners to ensure their proper implementation. Help define channel contact strategy, maintaining calendars and defining governance protocols.
  • Promote channel growth with a rigorous test-and-learn strategy gathering feedback directly from customers. Develop and test hypotheses quickly to provide actionable insights for the business.
  • Help develop omnichannel journey building capabilities in support of growing lifecycle efforts in partnership with data activation team.
  • Partner with analytics team to understand channel performance, gain deeper insights into challenges and opportunities, and identify mitigation measures as needed.
  • Present campaign and channel performance results to the organization and key business stakeholders with clear, concise communication and intent.
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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