Skip to main content
Job Details
2021-26124 -

Senior Marketing Manager-Brand Media

Location(s): San Francisco, California; Mountain View, California
Apply Now Apply Later Join Talent Community

Join our mission

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Overview

Intuit’s QuickBooks, Small Business & Self-Employed Group (SBSEG) is seeking a Senior Marketing Manager to lead the Brand (TOF) Paid Media & Sponsorship Strategy for QuickBooks products. This is a great leadership opportunity to be at the center of accelerating Intuit's growth. We're looking for a Paid Media expert with a passion for innovating, great collaboration skills, a test and learn mindset, and a drive for brand impact.

As the Senior Marketing Manager for the Brand Media team you will be responsible for campaign development, strategy and testing focusing on creative media solutions & high visibility opportunities across TV, OTT, Audio, OOH channels and Sponsorships. You will take the lead working with our media agency of record in developing breakthrough media & sponsorship campaign strategies and implementing growth practices aligned to QuickBooks business strategy. You will play a key role in partnering with the leadership team to expand our reach, explore new strategies & more diverse communities to build QuickBooks as a trusted brand in the US. The role will entail implementing industry-leading best practices to develop breakthrough campaigns leaning on research, analytics and experimentation & through creative & bold thinking. This role will focus on bringing traditional and creative ideas to drive greater reach to grow customers and maintain the QuickBooks brand. You will work with senior management, analytics, brand, PR, Influencer and media teams to help build the vision, shape strategy, evolve measurement and deliver impactful consumer intelligence.

What you'll bring

  • Minimum 6+ years of experience in a strategic Media Planning, Marketing Analytics &/or Consumer Insights Research that has fostered a deep level of media experience
  • Ability to successfully engage the media agency and to partner/collaborate with cross functional teams to build strategic plans & insights
  • Demonstrated ability to execute large-scale marketing strategies, including increasing consideration and acquisition that drive revenue growth
  • Big picture thinker that can identify large scale sponsorship partnerships
  • Strong understanding and experience with media buying, KPI development and research practices during campaign planning and execution
  • In depth knowledge of user research methodologies and research tools (Nielsen, MRI, Comscore,…)
  • Thorough understanding of TV, OTT and audio and measurement
  • Exceptional analytic abilities, problem solving skills and a passion for data-based decision making
  • Strong communication skills, both internal and external, with ability to translate findings and recommendations out in a simple and effective manner
  • Ability to prioritize and juggle multiple projects in a dynamic, deadline driven environment
  • “Test & Learn” mindset with track record of innovation
  • Ability to translate customer insights into marketing activities that achieve tangible results
  • Strong track record of team collaboration and cross-functional partnerships
  • Agency and media background a plus
  • BA/BS, degree in quantitative/ business discipline or equivalent work experience. Masters/ MBA a plus

How you will lead

  • Lead the media AOR in developing strategic media plans for our biggest campaigns
  • Ensure media execution is in line with media strategy
  • Help plus up the media buys with out of the box thinking
  • Institutionalize the use of consumer-driven analytics in media investment planning.
  • Partner with our media agency to deliver results-oriented media investment decisions (how much, where, when, which channels, etc…)
  • Transform performance results, customer behavior insights, and learning into actionable strategy and planning to drive a system of media excellence for the QuickBooks brand
  • Develop new strategic sponsorships to elevate the QuickBooks brand nationally and in local markets including exploring new audiences and new activation strategies such as community activations, esports and more
  • Support market and competitive analyses efforts, with internal and external partners
  • Serve as an internal expert on media/marketing measurement.
  • Work with the internal and agency analytics and research teams to design, interpret and improve upon research methodologies for media effectiveness measurement.
  • Work closely with analytics teams to standardize KPIs, automate standard reporting and optimize the sharing of data driven insights.
  • Support advanced analytics and research projects to ensure that the deliverables are designed to answer valuable brand and business performance questions.
  • Support testing, best practices and learning agenda efforts to deliver breakthrough campaigns.
  • Lead the deployment and implementation of innovative measurement tools, campaign measurement and creative rotation testing
  • Act as a liaison between media teams, brand team, research and key data stakeholders. Actively develop relationships and foster collaboration and knowledge sharing between marketing teams.
  • Represent the brand media team’s efforts in meetings with key stakeholders

 

Key Metrics/Outcomes:

  •  Awareness & Purchase Consideration
  • Customer Acquisition (trial signups, paid units and revenue)
  • Category Growth & Share of Category
  • PR impressions, awards and publicity
Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Morag at work
Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn at work
Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Award-winning culture, best-in-class benefits

culture icon

Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

More about Intuit life play_arrow
benefits icon

Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

More about our benefits play_arrow
hiring process icon

Hiring process

From set-up to sign-off, everything you need to know for a successful interview day with Intuit.

More about our hiring process play_arrow
covid icon

Vaccination policy

We are requiring that employees who come onsite be vaccinated. Unless prohibited by applicable law, full vaccination against COVID-19 is a requirement for any position at Intuit that necessitates coming onsite and/or in-person business activity. Qualified applicants who would like to request an accommodation (exception) on the basis of a qualifying medical condition/disability or sincerely-held religious belief should contact TalentAcquisition@intuit.com.

Learn more about our return-to-work plan play_arrow
Fortune 100 Best Companies to Work For

Our culture and entrepreneurial spirit have earned us a spot on “Best Companies to Work For” lists year after year. Join us in our mission to power prosperity around the world.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Related Content

  1. Two marketing people working on white-board

    Marketing & Communications at Intuit

    Build marketing and communications programs that inspire, engage, and empower millions of customers.

    Learn More
  2. Customer at counter

    Corporate Responsibility at Intuit

    We're dedicated to making a positive impact for our team, our environment, and our community.

    Read More