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Small Business Segment & Digital Marketing Lead, Emerging Markets
Location(s): Sydney, AustraliaJoin our mission
Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper.
Overview
Innovating. Empowering. Delighting. Join the Intuit Rest of World team to delight small businesses & accountants to drive growth of QuickBooks across +150 countries.
Intuit HQ is based in Mountain View California where we have been in operations since 1983. We are proud to share that Intuit has consistently appeared in Fortune’s top 50 Best companies to work for over the last 5 years. We believe in the power of the individual. The power to do more. To make more. To be more.
We're innovators, and have been at it for more than three decades. And we don't stand still. As the world evolves, so do we – inventing new solutions to solve important problems, perfecting those solutions and delighting our customers. In short: Powering prosperity around the world. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality at Intuit.
What you'll bring
- +10 years’ experience in digital marketing
- People leadership skills and experience managing remote workers
- Motivational leadership (driving high performance from team members)
- Demonstrated ability to work in a matrix environment
- Customer-focused - tenacious about understanding customer behaviors, and passionate about delighting customers at every touch point they have with Intuit.
- Excellent creative problem solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
- Influences effectively across cross-functional teams and works collaboratively to deliver results and “win together”.
- Analytical mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.
- Effective communicator at all levels in the organization, including executives.
- Experience of working in a fast paced environment focused on growth
- Ideally experience in managing change
- Prior work experience in African & Asian markets will be an added bonus.
How you will lead
- Develop digital marketing strategy covering but not limited to SEM, Display, Paid Social, SEO, Content marketing to drive customer growth & revenue.
- Great people leadership skills to lead a team of digital experts.
- Create a cohesive Paid, Owned & Earned Strategy & own the organic & paid media financial targets.
- Exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.
- Leverage customer insights and data to co-develop value proposition, messaging hierarchy, segmentation and GTM strategy with the Brand Marketing lead.
- Partner with sales teams to develop and execute paid media strategies ensuring integration and cohesiveness.
- Be ahead of the curve with new media and paid media opportunities, test and prove through rapid experimentation. Including mobile marketing.
- Grow and maintain organic & paid media reporting infrastructure, including performance tracking and weekly optimization
- Hands-on analysis of data to continuously improve conversion and ROI of paid media & organic channels
- Collaborate with central & global paid media partners to build world-class practices
- Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA
- Identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities; develops business cases and activation plans to support
- Leverages customer insights to influence product roadmap
- Deep understanding of the product offering value proposition and drives the creation of clear and differentiated positioning
- Strong understanding of competitive strategies and capabilities
- Drive forecasting and pieces of the 1-year plan for which they are responsible
- Consider the end-to-end customer experience for his/her offering or channel
- Make decisions that benefit the customer and the entire Intuit portfolio
- Detailed experience with all key messaging tools including segmentation, creative briefs and commercial innovation
- Proficient at the development of messaging and creative briefs and translating customer insights into impactful benefits and reasons to believe that also inspire customer and influencer socialization
- Evaluates copy and creative execution and provides constructive feedback to agencies
- Creates and executes high impact, multichannel campaigns that leverage all possible channels to meet the business needs, including innovative promotions, analytics and learning plan
- Experienced with multiple vehicles, i.e., In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, and Social and Mobile platforms, as well as Web Properties and Relationship Marketing
- Owns specific web property or vehicle and key success metrics (revenue, RPV, conversion, CPA)
- Strong use of segmentation and targeting to drive awesome customer experiences
- Incorporates digital best practices end-to-end for SaaS offerings, including their use in first-time use, up-sell, cross-sell, retention levers and content marketing
- Able to assess which variables are driving results and link actions to business outcomes
- Analyse data from multiple sources to drive insights influencing the development of high impact solutions
- Use learning tools effectively to support decision making, e.g., A / B testing and experimentation
- Able to develop logic chain that supports conclusions and recommendations even when confronted with imperfect / incomplete data
- Drives results by leveraging their influencing abilities across teams for which they do not have direct management responsibility
- Influences across teams, consistently communicates and influences across all levels up to Executive to achieve results
Gleb
Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
Liron
Intuit employee
"At Intuit, I have everything I need to be a great data scientist, from rich datasets to inspiring colleagues."
Morag
Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily
Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie
Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad
Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Joylyn
Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad
Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily
Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie
Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily
Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather
Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake
Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily
Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna
Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia
Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Carl
Intuit employee
"I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
Culture and values
Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
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Benefits we offer
People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
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Hiring process
From set-up to sign-off, everything you need to know for a successful interview day with Intuit.
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Our culture and entrepreneurial spirit have earned us a spot on “Best Companies to Work For” lists year after year. Join us in our mission to power prosperity around the world.
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.