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Job Details
2024-55124 -

TurboTax SEO Content Marketing Manager

Location(s): Remote
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit, the home of TurboTax, QuickBooks, Credit Karma, and Mailchimp, is on a mission to power prosperity around the world for consumers, small businesses, and the self-employed. The TurboTax SEO team is looking for a SEO Content Manager to support the strategy and execution of our tax tip content across media types. TurboTax creates tax tip content to inform and empower TurboTax customers and prospects on and offsite. This role requires in-depth knowledge of SEO best practices in the content space, an editorial background, and a proven track record of managing, optimizing, and growing content search rankings, focusing on delivering business goals (traffic, engagement, logins). This role requires the ability to operate on both a strategic and tactical level with a desire to drive results through optimizations, content review, writing, publishing, and managing workflows between internal and external teams. The ideal candidate will have 3-5 years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment. 

As the SEO Content Manager, your primary goal will be to ensure new and existing content is on-brand and uses the brand voice, is optimized for search engine rankings while breaking down complex topics into easy to understand language, and to manage the workflow of publication from creation to final draft with different contributors. You will work with a team of passionate world class marketers who are focused on delivering an exceptional experience for customers and strong results for our business in a high-performing environment.

Qualifications

  • BA/BS, Marketing, Business Administration, Computer Science or related degree. Equivalent experience will be considered.
  • 3-5 years SEO experience and Marketing.
  • Strong CMS experience, including editing, creating, and publishing content on a CMS, as well as experience with Schema markup to drive rich results.
  • Strong experience with SEO research tools and analytics platforms (Google Search Console, Adobe, Tableau, Keyword research and Ranking tools, others) Experience creating or editing content based on keyword research and content gap analysis.
  • Ability to perform keyword/trend research to identify targets and to translate these into topics for writers.
  • Proven experience in developing and contributing to SEO content strategy.
  • In-depth knowledge and experience with Google and other search engines and SEO best practices including site hygiene, URL practices, publishing processes, crawling/indexing, E-E-A-T, Core Web Vitals, and more.
  • Knowledge and experience with AI a plus: GenAI, Chat GPT, Bard, etc.
  • Strong communication skills with the ability to present ideas, updates, and results to business partners on various levels.
  • Strong project management and organizational skills with strong attention to detail.
  • Effective written, strategic thinking, and interpersonal skills.
  • Experience collaborating with agency partners and many teams to get work done well.
  • Enthusiasm & energy to stay current on the latest search marketing trends.
  • Experience and enjoyment in working in a team environment.
  • Positive attitude and enthusiasm for driving results.

Responsibilities

  • Understand TurboTax’s service offerings and business goals, partnering closely with SEO managers, tax experts, agency partners, and other teams to expand our search presence by contributing to our content strategy to drive awareness and consideration for TurboTax.
  • Perform keyword research, content gap analysis and audits, and optimizing for Google rich results (schema types), including driving on-page recommendations to optimize for organic rankings with a primary focus on Google’s E-E-A-T ranking factors, including but not limited to headers, images, meta data, internal linking.
  • Hands-on review and editing of content in a CMS (text, videos, infographics, audio content) and optimizing for all device types (desktop, mobile web, and mobile app) to ensure it adheres to our brand’s voice and tone, as well as for readability, grammatical errors, and factual accuracy.
  • Collaborate closely with tax experts to manage a content review schedule and ensure work is delivered on time, as well as content deliverables/timelines with agency partners for content creation and publication in season.
  • Manage creation of editorial calendar and workflow between teams and agencies to build new content and update existing content, including topic ideation, building content briefs, keyword targets, and ensuring all content is on-brand, reviewed, approved, and published in a timely manner to meet business goals.
  • Review and edit content to improve readability, including but not limited to, writing key bullet summaries, takeaways, hot tips, image optimization, and more.
  • SEO expertise optimizing internal links, featured snippets, and schema markup for rich results to improve rankings and maximize organic search shelf space.
  • Experience optimizing content for distribution via paid content syndication or other partnerships to maximize both the customer benefit, and the SEO benefit, including keyword optimization, link optimization, meta tag optimization, and more.
  • Support content performance reporting and insights throughout the season, including performance insights, what’s working, what’s not, as well as competitor monitoring.
  • Support podcast and audio creation with external and internal partners, including paid media campaigns to drive awareness of this content.
  • Evaluate and identify new content opportunities to prioritize for creation and help drive fast experimentation and learning, including video.
  • Passionate about content and SEO, stays on top of industry trends, reads the latest search engine news, and helps to communicate relevant news to the team.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is New York $925000 - $125500, Colorado $84000 - $113500, Bay Area California $93500-126500, Southern California $93000-126000, Washington $88000 - $119000, Washington D.C. $84000 - $113500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Jake Intuit employee
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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