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Job Details
2022-32069 -

Content Marketing Strategist

Location(s): Toronto, Canada
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

This position will be a hybrid work model from our Toronto office and will require 1-3 days in office.

Historically, Quickbooks has relied on a strategy of developing content with the intent of bringing people to the site via search. Although that plays a role in the overall marketing strategy, we have a great opportunity to shift our primary focus from bringing people to the content to bringing the content to the people. By leveraging our annual media budget, we can meet our prospects where they are at, where they are already having conversations, and engage with relevant storytelling. As the Content strategy Manager you will be responsible for developing a vision, testing plan, and roadmap for how we continue to infuse content into our media strategies as well as helping to provide a steady flow of content for tactics that we have found to be successful and deployed at scale.  

You will assist in creating and executing content strategies, lead the end-to-end content production process as well as other broad functions including data reporting, working closely with our global content marketing, social, product and other digital teams as well as overseeing external partners that support our brand and overall marketing objectives. 

This position is a hybrid role based in Toronto, Ontario and will have the opportunity to work cross-functionally with partners located across many of our global sites, including the US and UK teams.

Qualifications

  • 5+ years of B2B or B2C content marketing experience leading and managing content strategy, research, development and omnichannel experiences
  • Undergraduate Degree in a related field such as marketing, public relations, communications or journalism, Master’s Degree preferred.
  • Adept at working in a highly-collaborative, lean, agile environment
  • Experience with content measurement frameworks
  • Highly proficient with Wordpress CMS Platform preferred
  • SaaS and or product-led growth industry experience strongly desired
  • Analytical abilities necessary to gather key business and user insights (Adobe Analytics, Tableau, Google Analytics etc…) 
  • Intermediate understanding of user experience principles and strong SEO skills are preferred
  • Project Management experience or working knowledge or management tools a plus
  • Problem solver with excellent communication and organizational skills
  • Experience with traditional and digital marketing channels, content marketing and distribution platforms
  • French language fluency an asset.

Responsibilities

  • Key Responsibilities & Requirements

    • Establish a POV & Vision Document: Develop a vision document that paints a picture for the opportunity, desired future state, and how the consumer experience will be enhanced as a result on both Mobile and Web for SEO and on site experiences.
    • Develop IAT Briefs: Help identify the content needs, develop briefs, and work with internal or agency teams to deliver a pipeline of content for these tactics.
    • Focus on Content Flow: As we find things that are working we will need to scale them and many will need a steady flow of quality content to remain effective and grow (specifically with contextual targeting & personalization)
    • Help identify the content needs, develop briefs, and work with internal or agency teams to deliver a pipeline of content for these tactics.
    • Fewer, bigger, better Marketing Moments. Own the Canada Quickbooks editorial calendar and ensure alignment across department and organization with thought leadership, comms team and Integrated Marketing
    • Collaborates and partners with our US counterparts on the  content creation process - research, ideate, create, plan, and publishing, particularly on high impact creative formats > video, e-book, etc.
    • Integrate Customer Personas: Gather and incorporate content about personas. Liaise with global research partners, CX, and other key business stakeholders to collect research and analysis on customers & audiences both current and future trending.
    • Monitor Market Trends: Stay up-to-date with market developments and generate ideas to draw consumer’s attention to the quickbooks website and establish content strategies to convert new customers (cross sell included).
    Bridge to MarCom & Influencer Teams - Help identify ways we can adapt their content for paid promotion, and more importantly how we can inform them of our campaign priorities so they can develop reports and analysis that fit nicely into our media plans. 
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Alexandria Intuit employee
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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