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Job Details
2022-34639 -

Senior Marketing Manager

Location(s): Toronto, Canada
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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Hybrid Work Model- 2 days a week

Intuit’s QuickBooks Canada team is seeking a Sr. Marketing Manager - Paid Search and App to accelerate our paid search campaigns to generate breakthrough QuickBooks adoption.  This is a great opportunity to be at the center of accelerating Intuit's growth. We are looking for an acquisition expert with a passion for innovating, great collaboration skills, test-and-learn mindset, and bias for driving for results.

This position will be hybrid and based in downtown Toronto, Ontario but you will work cross functionally with partners located across many of our global sites, including the US, UK, Australia, India, France, Brazil and more.

The role will lead an exciting initiative, defining and owning the strategy and delivery of a set of high-priority initiatives. This individual will be accountable for driving marketing ROI for all QuickBooks products within the Canadian market. This role has 1 direct report and works very closely with external partners. Search and App operations are carried out in house

This individual will have the ability to build the testing strategy and develop new and innovative paths to conversion, including the use of traditional creative adjustments along with the use of technology by way of programmatic and machine learning implementation.

Qualifications

  • Bachelor’s degree in Business/Marketing/Stats required
  • Minimum 5+ years of relevant work experience (B2B or finance is a plus) with an extensive background of planning and developing, executing, and analyzing Search and Mobile campaigns
  • Deep understanding of Paid Search & Mobile marketing channels including Google, YouTube, Microsoft Advertising, Apple Search Ads, UAC and other best-in-class publishers as it relates to the optimization of media spend and conversions. Big Query, GA4, Adobe Analytics and Tableau and plus
  • Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
  • Experience in performing SEM analysis and audits to facilitate optimizations and ultimately improve conversions
  • Collaborates and influences across teams and consistently communicates across levels and teams to achieve results
  • Proven experience and passion to facilitate relationships (internal and external) to drive business results and be a strong collaborator with a willingness to take risks
  • Strong teamwork orientation with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities
  • Comfortable with marketing math; forecasting, CAC, LTV, etc 
  • Technical mindset. Can go deep in the platform
  • Ability to coordinate with International, and other internal teams

Responsibilities

  • Building SEM strategies, generating insights, measuring, and reporting, and ensuring the channel plays a lead role in supporting the customer journey and optimizes in recognition of all digital marketing channels
  • Work with your team of SEM managers to optimize KPI’s to maximize ROI of each marketing dollar spent within weekly budget restraints
  • Understands and is intimately aware of competitive activity in paid search, ensures that SEM campaigns are set-up to deliver competitive advantage
  • Optimize the end-to-end campaign (including targeting segments, creative, remarketing tactics, etc) on an ongoing basis in real-time with focus on personalization
  • Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance, and recommendations to drive business performance
  • Produce & manage keyword research, technical, content and SEM audits – analysis and optimization recommendations
  • Lead day-to-day engagement with agencies/vendors and key internal partners to deliver best-in-class SEM strategies and programs
  • Develop and test new campaigns to better target users and improve overall marketing efficiencies
  • Bring new technologies and capabilities to the team to ensure we are the leaders platform adoption
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Jake Intuit employee
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

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Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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