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Principal, Go-To-Market Strategy Manager, External APIs
Location(s): Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit is looking for a highly passionate, customer-obsessed individual and aspiring leader to fill a key position as a Principal, Go-to-Market Strategy for the External APIs business at Intuit. The External APIs business team is looking for a talented and experienced individual who will be responsible for business and go-to-market strategies to build a trajectory-changing business from the ground up. This individual will report to the Director, Business Leader, and External APIs, and will have significant exposure across internal functions and executive teams. This individual will possess an outstanding ability to analyze problems and apply quantitative and analytical approaches.
Qualifications
- 7+ years of technology business strategy (ideally including API Products) and go-to-market strategies with a track record of creating multimillion-dollar new business lines including international markets
- Experience in API businesses and fintech applications is strongly preferred.
- Confident in articulating value propositions, yet able to seamlessly drop into technical details when needed
- Exceptional problem-solving and analytical skills; ability to frame new, ambiguous and complex issues; ability to generate insight through rigorous analysis.
- Deep understanding of the developer audience and empathy for their day-to-day needs with tools and technologies
- Excels at presentation skills with a high level of comfort presenting to senior management when appropriate. Communicate strategic perspectives and recommendations to drive C-suite strategy decisions
- Track record of building relationships and influencing senior executives, including C-level, across companies. Excellent written and verbal communication, presentation, and facilitation skills.
- Bachelors Degree required, MBA or MS Degree a plus
Responsibilities
- Deliver integrated GTM plans with validation across API capability teams, security, privacy, legal, compliance, finance, fraud & risk mitigation and other Intuit teams
- Develop qualitative and quantitative insights to define product-market fit hypotheses and API product value propositions. Anticipate opportunities and risks.
- Conduct user and competitive research to deliver executive-facing business cases that prioritize API capabilities for external developers
- Prioritize customer segments and deliver customer target lists for sales pursuit of the identified API Products. Deliver TAM, opportunity size, and order of priority
- Business model - Develop innovative business models including channels to markets
- International markets analysis - Develop the business case for expanding GTM with prioritized international markets and develop an actionable plan working with internal teams like Legal, Privacy, Compliance, and Finance
- Work closely with sales, sales engineering, support, and product management to absorb customer feedback, iterate, and innovate on initial go-to-market strategy
- Outline investment and resource allocation to build businesses and new API Product lines
- Maintain a pulse on competitive announcements and approaches including exec-facing summaries
- Provide ongoing partnership and guidance as internal teams test and operationalize the strategies
- Establish and track key success metrics, and ensure resources are allocated effectively
- Collaborate closely with product marketing to guide and support the development of GTM assets
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $187000 - 253000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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