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Group Marketing Manager, Brand, Advertising and Sponsorships
Location(s): Toronto, CanadaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
TurboTax Canada is seeking a Group Marketing Manager, Brand, Advertising, and Sponsorships. This role requires a strategic and results-oriented marketing leader with a deep understanding of brand strategy, media planning, and team leadership. The ideal candidate will possess a unique blend of data-driven decision making, growth mindset and creative ideation. As a Group Marketing Manager, you will be responsible for developing and implementing brand and media strategies that drive customer acquisition and loyalty. You will work cross-functionally with product strategy marketing, MarTech and PR comms, ensuring a cohesive experience for customers across all touchpoints and drive outsized growth in our market.
Qualifications
EXPERIENCE:
- 10+ years of experience in brand strategy, advertising, and sponsorship management.
- Deep expertise and knowledge of Canadian market and how to develop a locally relevant and effective brand and advertising strategy.
- Demonstrated experience leading high performing teams, ideally in high-growth environments.
- Bachelor or Master’s Degree in Business Administration or Marketing.
SKILLS:
- Strong problem-solving, analytical, storytelling, communication and interpersonal skills.
- You have excellent verbal and written communication skills that are clear, compelling, logical, and concise.
- Demonstrated ability to deliver concise written/verbal communications to all stakeholders of the organization, managing expectations of key business stakeholders and understanding the key elements that make the TurboTax brand and media strategies consistent and effective.
- Positive change proponent, have the agility to deal with change and uncertainty in your day-to-day responsibilities.
- Ability to set up a clear vision and inspire the team to achieve it at the highest level of craft.
- Proven track record in managing simultaneous multiple priorities and projects efficiently and thriving in a fast-paced and deadline-driven environment.
- You’ll thrive if you like high pressure, high stakes and high reward environments!
Responsibilities
DEVELOP BRAND AND CAMPAIGN STRATEGY:
- Define and implement relevant brand strategies and guidelines that align with Canadian needs, while staying true to our North American brand framework
- Ensuring brand consistency and guideline adherence across all marketing efforts and channels
- Manage a brand team that develops advertising campaigns that work across borders, ensuring consistency and maximizing efficiency.
- Localize where necessary to address Canadian specific customer segments
SPONSORSHIP MANAGEMENT:
- Manage sponsorships engagements with key partners
- Identify, research, and select sponsorships opportunities based on the strategic fit with the TurboTax brand and marketing objectives.
- Develop activation plans for selected sponsorship opportunities that drive brand awareness, consideration, and sales.
- Connect with One Intuit Sponsorship Council to share best practices and create synergy between sponsored partners
MEDIA PLANNING:
- Develop and execute modern and creative brand and product advertising campaigns across traditional and digital channels
- Collaborate with agency and internal teams to drive high-quality and efficient campaign execution, supported by a leading marketing technology stack
- Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance
- Report on marketing driven KPIs during tax season, ensuring stakeholder understanding results
ROI DRIVEN MARKETING EXCELLENCE:
- Continuously research and adopt emerging good practices in brand development, advertising and sponsorships
- Share and apply top-of-funnel and bottom-of-funnel best practices across tactics
- Influence key stakeholders within the Marketing organization and cross-functional partners to develop customer-led, data-driven insights, plans and initiatives with a continuous focus on a “test, refine, and deploy” mentality.
LEAD A HIGH PERFORMING TEAM:
- Manage and coach a top-performing team of advertising, sponsorship and brand professionals.
- Provide coaching, guidance, and mentorship to the team, ensuring each member is equipped with the skills, tools, and resources they need to deliver exceptional brand and advertising support
- Foster a culture of teamwork and collaboration, with a focus on delivering tangible business results that delight our customers and drive our collective success.
- Have a Day 1 mindset that keeps the team nimble and scrappy while driving towards continuous growth. No problem is too big and no solution is too small!
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Intuit employee
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Emily
Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad
Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily
Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Natalie
Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily
Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather
Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake
Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria
Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily
Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna
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Chelsia
Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy
Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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