Enter your search term above OR select from the following categories:
- Software Engineering
- Data
- Design & User Experience
- Product Management
- Tax
- Bookkeeping
- Administration
- Business Development
- Corporate Strategy & Development
- Customer Service & Support
- Executive
- Finance & Operations
- General Management
- Human Resources
- Information Technology
- Interns & New College Grads
- Legal
- Marketing
- Project & Program Management
- Real Estate & Workplace Services
- Sales
Manager 2, Marketing - Life Cycle Marketing/Event Communications (Mailchimp)
Location(s): Atlanta, Georgia
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
People who work for themselves fuel our economy. In the US, small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit’s Global Business Solutions Group (GBSG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions from Mailchimp and QuickBooks.
Mailchimp is a leading marketing platform for small to mid-size businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.
We are seeking a Senior Marketing Manager, Event Communications to join our growing Lifecycle Marketing and Operations team. In this role you will set the communications strategy for customers and prospect journeys across a variety of marketing channels inclusive of owned and industry partner events.
We are looking for an energetic, insightful marketer who has an interest in both understanding audiences and designing tailored communication strategies and tactics to help drive audience engagement and event attendance.
Responsibilities
About you
You are an expert at developing demand generation and lead nurturing programs that drive results, while also building a successful pipeline to support sales in ongoing business development efforts.
You seek to find the best solutions to automate and push the boundaries of owned channel marketing (inclusive of events) with an in-depth understanding of the complexities that come with cross-channel B2B marketing.
You are looking for your next challenge - one in which you can put your expertise into practice and see from the very beginning to future iterations how your contributions helped drive meaningful growth for an amazing company and organization.
Event Communication
- Develop cross-channel campaigns across email, sms and in product communications to implement a holistic, omni-channel approach by audience type for in-person and virtual events (webinars, conferences, workshops, dinners, industry and virtual events). Collaborate with leads of social, web, PR and sales channels to ensure that there is an interconnected approach across all communication channels.
- Oversee the communication strategy across all events to ensure that the team has built an optimal end-to-end journey that is repeatable and documented in playbooks for scalability.
- Work with the key stakeholders (event leads, Sales team) to define and agree on targets to meet or exceed goals through rapid iteration of both tried and true strategies as well as innovative new approaches.
- Collaborate with cross-functional teams to align event communications with overall marketing goals and brand messaging.
- Develop and implement test and learn strategies including A/B tests and other experimentation methodologies to continuously improve event communication, optimize engagement and drive attendance
- Leverage positioning, messaging, buyer personas and other information to target segments and generate highly qualified leads.
- Optimize event communication strategies to maximize lead acquisition and nurture prospects through the sales funnel.
- Work closely with the LCM sales team lead to ensure seamless handoff of leads and track the effectiveness of lead generation activities.
- Implement targeted communication strategies to enhance customer engagement and retention through personalized event experiences.
- Utilize data-driven insights to segment audiences and tailor communications to meet their needs and preferences.
Performance Analysis:
- Analyze and understand key market segments to develop compelling messaging and marketing offers.
- Monitor and analyze the performance of event communication campaigns, providing regular reports and insights to stakeholders.
- Use analytics to identify areas for improvement and adjust strategies to achieve better outcomes.
Team Management & Collaboration:
- Lead a team of marketing professionals, providing guidance, mentorship, and support to achieve team objectives.
- Foster a collaborative environment, encouraging innovation and continuous improvement.
Qualifications
- You have 8+ years hands-on experience of leading a team for Lead Generation and/or Events, developing winning data driven communication strategies.
- You’re a strategic communicator: You excel at crafting and executing comprehensive communication strategies that effectively engage diverse audiences across multiple channels.
- You’re audience-centric: You have a deep understanding of customer and prospect journeys, and you know how to tailor messaging to resonate with different segments, driving engagement and attendance.
- You’re an omni-channel expert: You have experience integrating communication efforts across email, SMS, in-product messaging, and other channels to create a seamless and impactful customer experience.
- You’re data-savvy: You use insights and analytics to inform and refine your communication strategies, ensuring that every campaign is optimized for maximum impact.
- You’re an innovative thinker: You enjoy experimenting with new communication approaches and technologies to stay ahead of the curve and deliver fresh, engaging content.
- You’re collaborative and influential: You work effectively with cross-functional teams, influencing stakeholders and ensuring alignment with broader marketing goals.
- You’re detail-oriented: You are meticulous in your approach, ensuring that every aspect of communication strategy is well-planned, executed, and documented for scalability.
Our workspaces and technology are always evolving to support collaboration, innovation, and spark creativity. Take a sneak peek at our office in Atlanta where our Mailchimp teams are headquartered.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
Culture and values
Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
More about Intuit life play_arrow
Benefits we offer
People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
More about our benefits play_arrow
Hiring process
From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.
More about our hiring process play_arrowEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
Related Content
-
Marketing & Communications at Intuit
Build marketing and communications programs that inspire, engage, and empower millions of customers.
-
Corporate Responsibility at Intuit
We're dedicated to making a positive impact for our team, our environment, and our community.